Amazon Starts Asking Users Which Deals They Like

What's Next In Payments®
5:03 PM EDT April 26th, 2012

The newest user tool at AmazonLocal lets consumers pick which deals they get to see.

Dubbed Deals Preferences, shoppers can choose whether they “like,” “dislike,” or are “neutral” about certain types of deals, like vacation offers or health treatments, Internet Retailer reports.

Other popular daily deal platforms have installed similar features. For example, Google Offers contains such a tool, Internet Retailer notes, and Groupon uses buttons to communicate with subscribers over which deals they prefer. On the other hand, LivingSocial lacks a personalization mechanism, IR says.

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