More and more consumers are getting comfortable with social commerce. According to data collected by Monetate, 41 percent of shoppers prefer logging into an eCommerce platform through a social media account rather than a separate login — up from 28 percent just a year ago.
Social logins are increasing engagement too — both time on site and pageviews per visit increase when social media is involved, the research says. Learn more from Monetate’s research below, in an infographic all about the impact of social on online commerce.
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