With the release of their latest NFC-related survey, StrategyFacts Managing Director Veit Seigenheim spoke exlusivley to PYMNTS.com about its incredible findings. Seigenheim says NFC will be enabled on all Smartphones within the next three years, and stresses how companies will need to utilize marketing efforts to maximize their own NFC efforts.
Survey can be found here: NFC Payments and Marketing Innovation: Current State & Future Outlook
Veit Siegenheim is the Managing Director of StrategyFacts an Advisory boutique and Market Intelligence service focused on the heavyweights of the digital economy: Google, Facebook, Apple & Amazon.
Previously, he was a Senior Partner (Managing Director) at Accenture, responsible for the Media & Entertainment Practice in Germany, Austria and Switzerland.
Before Accenture he was working at Booz & Company, IBM and Sybase. During the last fifteen years his work focused on the Media and Telecommunication industries.
He published several books (e.g. The Google Economy; The end of television as we know it; The strategic positioning of BBC), various articles and studies. Mr. Siegenheim is a frequent speaker at conferences and universities.
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