As part of our “Innovation Uncensored” audio series, Swift Exchange COO Nancy Gordon identifies some of the current problems in the loyalty space, and introduces a few of the solutions devised by Swift (a “promotional wallet,” e.g.) that could decrease deadweight loss in the space.

A former executive with Citi’s Thank You Rewards program is now leading operations at a just-out-of-stealth loyalty program. The concept: bring efficiency to loyalty, taking advantage of an estimated $1 trillion in outstanding currency. As part of our “Innovation Uncensored” audio series, Swift Exchange COO Nancy Gordon identifies some of the current problems in the loyalty space, and introduces a few of the solutions devised by Swift (a “promotional wallet,” e.g.) that could decrease deadweight loss in the space.

Nancy Gordon 
Chief Operating Officer, Swift Exchange

Nancy is responsible for developing and implementing the company’s partner approach, business planning and go-to-market strategy.

Earlier in her career, she was Executive Vice President of Consumer Loyalty at Citi where she led core loyalty programs and customer satisfaction efforts. Nancy was the driving force behind the launch of Citi’s enterprise reward program in 2004, ThankYou Rewards Network, managing its design, marketing strategy and development efforts. Nancy also held strategy and business development positions within Citi, authoring strategic growth plans and launching a variety of credit card benefits and co-branded credit card products including the Citi UPromise Card.

Before joining Citi, Nancy led account management efforts at Ogilvy & Mather Worldwide Advertising for American Express and Kraft Foods.

A native of New York, Nancy graduated with a BBA from The George Washington University in Washington, D.C.