Terry Lundgren, CEO at Macy’s, says he wants to incorporate some of the features that are driving the retailer’s online sales into brick-and-mortar stores.
In-store, web-connected kiosks that pull up customer reviews and accept payment; an electronic, automatic sales system that offers recommendations; and an “Endless Aisle” that uses tablet technology to bring the diversity of products available online to the physical storefront were among the features mentioned in a Reuters report based on Lundgren’s comments at a retail event in Arizona.
“It’s clear to me that the consumer likes shopping online,” Lundgren said to Reuters. “I am focused on how do we make them feel as comfortable and ready to buy in our stores as they do online?”
Macy’s online sales for 2011 were $2 billion, Reuters says, representing roughly 7 percent of the retailer’s total revenue.
In the short term, Macy’s hopes to expand the number of physical locations that are capable of serving as distribution centers for online purchases. Today, just 23 stores are equipped for such tasks, Reuters says.
Macy’s stock closed just above $40 a share on Monday, near its 52-week high of $41.27.
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