Ride-sharing app SideCar announced today that it plans to institute surge pricing n New Years Eve, notes All Things D.
“Knowing that NYE will be the busiest party night of the year, we want to do what we can to get drivers on the road to offer as many safe, reliable rides as possible. We talked to drivers and they told us that bigger donations would be an added incentive to come out that night,” said a SideCar spokeswoman.