A new study estimates that 26.4 billion visits to e-commerce websites will take place on smartphones in 2014, representing 53.2 percent of all e-commerce traffic.
Conducted by Branding Brand, the study is based on traffic to the websites of retailers on Internet Retailer’s Top 500 Guide. The study forms a baseline with 2010 data, and assumes certain growth rates over the next few years, Internet Retailer says.
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