Startups Combine to Deliver In-Store Mobile Ads To Consumers

LocalResponse and ShopLocal are partnering to build a platform that lets merchants deliver mobile ads to consumers while they’re in the physical store.

When a LocalResponse user checks into a brick-and-mortar retail location, ShopLocal’s SmartCircular platform will push offers and ads to that user’s mobile device while they’re in the store to drive commerce, TechCrunch explains.

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