Loyalty and marketing solutions provider Alliance Data announced that its subsidiary LoyaltyOne will take a majority ownership stake in BrandLoyalty, a November 5 press release revealed.
Netherlands-based BrandLoyalty’s international reach is a primary reason why Alliance Data sought the 60 percent ownership stake, according to the release. Bryan Pearson, LoyaltyOne’s president, said in a statement that the purchase opens doors to new, emerging markets.
“This transaction provides LoyaltyOne a significant opportunity to expand its footprint beyond the Americas and into the European and Asian markets,” Pearson said.
To learn more about the details of the deal, read the full press report here.
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