Starting this Thursday, the daily deals market will become a bit more crowded as Barclaycard announced it is launching a new service that will enable merchants to entice potential customers with discounts and promotions, Finextra reports.
British Airways, Virgin, Starbucks and Tesco have all signed on to offer products through the Bespoke Offers Website and mobile app, gaining a full line of tracking tools to assess their new campaigns. Marketing, the U.K. magazine, says 5,000 deals will be available on the launch date.
“If someone has shopped with you before, we can often tell,” the official website says, according to Finextra. “You can use this knowledge to create tactical offers to reward your loyal customers and tempt new consumers.”
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