Mobile gift card company Gyft has announced the general availability of its APIs, TechCrunch reports. The APIs are focused on mobile app developers that can offer gift cards as rewards within their games.
“We’re focused on mobile. There are a lot of mobile games out there. It’s a huge market. And the people who already have mobile phones, playing mobile games, are going to be more open to using mobile gift cards,” Vinny Lingham, co-founder and CEO of Gyft told TechCrunch.