Cloud-based payments solution provider MineralTree announced the launch of its new product MarketSphere on Friday. It called the tool the “first analytics service to help banks quickly assess and address the unmet payment needs of small business customers” in a press release.
Specifically, MineralTree says MarketSphere will allow banks to better determine which existing customers would pay for new products or services. The platform will also target business customers with payment transaction information and better market to this demographic. Additionally, MarketSphere is now available to all of the company’s bank partners.