Restaurant.com is using its SMS database to send out time-sensitive flash deals for consumers who buy virtual gift cards on their mobile devices., according to Mobile commerce Daily.
“Many of our customers prefer to receive communications on their mobile phones, and like the immediacy of text messages instead of, or in addition to, e-mail,” said Christopher Krohn, chief marketing officer and president at Restaurant.com, Chicago.
“Some also prefer not to receive push notifications through mobile apps, but would rather receive a text message,” he said.
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