Swrve Launches “SwrveTalk” For In-App Marketing

What's Next In Payments®
3:26 PM EDT February 11th, 2013

Swrve has launched its SwervTalk program that enables in-app marketing messages to be sent to users in a more targeted and measurable manner, according to TechCrunch.

SwrveTalk provides campaign information across multiple platforms, such as games and apps, and breaks down when messages are shown, which users they’re sent to and how often they’re sent. The company raised $6.25 million in funding last November.

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