Beacons Take on the Grocery Store

shopping cart feature
What's Next In Payments®
11:41 AM EST June 26th, 2014

Supermarket Carrefour and convenience store Nisa launched a pilot test in Madrid and London, which uses Bluetooth Low Energy (BLE) beacons attached to trolleys and baskets to track a shopper’s journey around the store. Merchants are then provided with data on how shoppers move around their store, including their overall time in the store and how long they spend in particular product aisles. The technology is compatible with a smartphone enabling converting the anonymous tracking to an individualized one if the customer chooses to do so.

 

“What’s Hot” is aggregated content. PYMNTS.com claims no responsibility for the accuracy of the content published by the original source.

Comments
Also by This Author
What's Hot
News
i2c Chosen To Power Expansion For Tuxedo Money Solutions
International
‘Silver Surfers’ in Britain Topping Mobile and Online Banking Growth Charts
Apple Pay Tracker
Apple Preparing an Apple Pay for Music?
Merchant Innovation
Smartphone-Only Bank Launches in Germany
View All Articles ››
You May Also Like
Alternative Financial Services
P2P Payments Player TransferWise Picks-Up $58M
Europe
Russia Warns Exclusion From Swift Tantamount To “War”
B2B Payments
In The UK, Payments To Small Suppliers Can Take Up To Four Months
Europe
Russian e-Commerce Giant Ulmart Heading Toward IPO
View All Articles ››