Supermarket Carrefour and convenience store Nisa launched a pilot test in Madrid and London, which uses Bluetooth Low Energy (BLE) beacons attached to trolleys and baskets to track a shopper’s journey around the store. Merchants are then provided with data on how shoppers move around their store, including their overall time in the store and how long they spend in particular product aisles. The technology is compatible with a smartphone enabling converting the anonymous tracking to an individualized one if the customer chooses to do so.
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