Cielo’s New Partnership

Cielo, Brazil’s largest merchant acquirer and Linx, an ERP provider, signed a non-exclusive partnership, which will bring management solutions to SMEs. The move is defensive for Cielo as it tries to defend its 56% market share menaced by new entrants. Its targets are retailers with up to 5 stores, which make 2/3 of Cielo’s customer base. A survey showed 52% didn’t use a management system.

“It’s an innovative initiative which tries to create a non-commoditized product,” said Cielo president, Rômulo de Mello Dias.

The solution will include monthly fees charged to customers for POS and which will still go to Cielo.

“What’s Hot” is aggregated content. PYMNTS.com claims no responsibility for the accuracy of the content published by the original source.