Lilly Pulitzer’s In the Pink stores are currently the design chain’s largest string of retail stores in the U.S. Recently, the elite retail option took an important step forward in terms of its payments processing.
Last month, In the Pink launched a mobile point-of-sale (POS) system through Springboard Retail. The move was part of a larger store transformation project for Pulitzer, according to a Springboard press release. While the program was piloted in the store’s downtown Boston location, the results were positive and the next location set to receive the upgrade is the store in Nantucket.
Specifically, during the first 11 days of the new mobile POS initiative, In the Pink reported a 24.5 percent increase in sales over the same period in this store a year ago. Additionally, the transaction count was up 6.5 percent and transaction value was up 17 percent. Units per transaction also saw a 12 increase, while total units sold had a 19 percent increase in that same time.
In The Pink District Manager Jess Newman explained in a statement that this innovation offers customers a more intimate and convenient shopping experience. Additionally, it lets sales associates ring in customers wherever they are in the store.
“We have reclaimed formerly unproductive square feet in the store,” Newman said. “Space that once was occupied by servers, wires, printers and other ugly hardware has been turned into beautiful merchandisable space– and it is boosting store sales.”
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