An appliance, electronics and furniture retailer called hhgregg is now monitoring consumer shopping habits and behaviors.
hhregg conducted a survey on November 14th and polled 3,500 shoppers across the US who were at least 18 years of age.
In the survey they discovered that Millennials are 63% more likely to visit physical stores on Black Friday than Baby Boomers who are 40% as likely. More so, more people are planning to shop on Cyber Monday than on Black Friday (48% vs. 47%). And 26% of people plan to visit 10+ stores in order to complete their holiday shopping.
Dennis May, the CEO of hhgregg states, “We want to know better than anybody else what shoppers want this holiday season and what the trends will be, so we are ready for them online and in our stores.” He also went on to say, “This survey has given us advance insights into what people are looking for, allowing us to offer the best deals and selection to make absolutely sure that people love the gifts they purchase from hhgregg.”
Here are some of the findings from the commissioned-survey:
Additional Findings:
May states, “Having learned about the products at the top of shoppers’ wish lists, we’ve got everyone covered.” He then specified, “We’re offering deals like the iPad Air for $299, Samsung 55-inch smart TVs for $598, 4K TVs at up to 40 percent off and many more gifts that won’t hurt our customers’ wallets.”
hhgregg announced that they will open their stores starting at 4:00 p.m. this Thanksgiving holiday until midnight but will then open again at 7:00am the following day, Black Friday. Alongside the Black Friday doorbusters, hhgregg will offer up to 40% off storewide for 10 days starting November 20th through November 29th. Online shoppers can also chime in on the deals and utilize hourly deals on Thanksgiving, Black Friday as well as Saturday. Additionally, mobile users can also utilize deals via hhgregg’s mobile application on iOS or Android.