As much as a quarter of all eCommerce traffic originates from mobile devices, a new study from Monetate suggests.
During the fourth quarter of 2013, mobile eCommerce traffic grew by 3%, TechVibes reported on Jan. 6.
Tablets account for the lion’s share of mCommerce traffic, or roughly two-thirds. Smartphones make up the remaining third.
As mCommerce traffic grows as a share of eCommerce activity, mPOS adoption will follow closely behind. Click here to get ROAM CEO Ken Paull’s take on the subject.
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