Simon Will Make Its Malls Smart The iBeacon Way

Retail real estate developer Simon is moving to make mall-based shopping a little more technologically advanced with beacons. Simon has expanded its partnership with Mobiquity Technologies, Inc. to create “smart malls” in 200+ Simon retail locations using Bluetooth-enabled iBeacon technology.

“The relevant and personalized mobile engagement enabled by our iBeacon-compatible network delivers an entirely new mechanism for mall retailers and brands to provide value to their clientele, and more importantly, create compelling experiences for Simon shoppers,”said Michael Trepeta, co-CEO of Mobiquity Technologies. “The ground-breaking capabilities enabled by the network should inspire every retailer and mall-based brand to develop creative campaigns that engage prospective shoppers and drive traffic from the common areas to their desired location.”

Simon is already using Mobiquity’s Mobi-Beacon network in 75 of its premier shopping destinations.

“We are constantly seeking ways to enhance the Simon shopping experience through relevant, leading-edge technology,” said Mikael Thygesen, Chief Marketing Officer of Simon. “We are pleased to help facilitate the growing adoption of iBeacon technology and believe it is an important new initiative that will provide Simon, its retailers and brands with interesting, new ways to reach and communicate with shoppers who choose to opt in to the program.”