Uber A Burger? The New Ways To Monetize Food.

It is unsurprising in a concrete jungle par excellence like Manhattan there are people who have simply become so rich, so powerful and Mastered the Universe so totally, that quite frankly they have forgotten how to operate a grill.  Luckily Greenwich Village offered a link to mankind’s historical legacy of dominance as a carnivore with a “black label” burger so delicious that it was worth paying $26 dollars for.  Apparently the dash of bone marrow really added something to it, reports the nation’s paper of record, The New York Times.

It was also apparently waiting for week and months for a reservation for–unless of course one had the proprietor, Keith McNally’s private V.I.P. reservation line that allowed rich, famous or otherwise very important people to jump the line, leaving the average eater to pick between the unspeakable indignities of McDonald’s or cooking for themselves.

However with the march of tech comes the march of egalitarianism, reports the Times, as an increasing number of reservation on demand services are emerging that allow user to buy their spot at the table.  It solves a problem for restaurant owners–reservation skippers cost money in opportunity costs, and creates a new revenue stream entirely.

So hungry New Yorkers can now, for the bargain price of $20, can reserve a 7:30 reservation to eat a $26 hamburger.  McNally’s restaurant group teamed up with Resy, a service that sells reservations for tables at peak times. Now, anyone hankering for a Black Label burger can pay for the privilege of eating it at 7:30 on a Friday night.