The on-demand delivery app, which focuses specifically on bringing customers beer, wine and liquor, will partner with BlueConic’s individualized marketing platform to bring a more personalized experience to customers across commerce and content, the companies announced yesterday (June 30).
Drizly plans to leverage BlueConic’s platform to streamline the user experience between desktop and mobile screens, which it hopes will provide a continuous, unified experience for each individual customer.
“Our pact with the consumer is the most delightful shopping and content experience for beer, wine and liquor,” Michael DiLorenzo, SVP of marketing for Drizly, said in the company release. “With BlueConic, we take another step toward the ultimate online shopping experience. Now, we can instantly personalize the shopping experience for each consumer, no matter which screen they are shopping from, and no matter if they are a long-time or first-time shopper.”
Not only does Drizly offer on-demand delivery of alcohol, but customers also have access to a “digital liquor store,” providing a similar content-rich experience to that of buying books on Amazon, picking a movie on Netflix or finding songs on Spotify, the company said.
Drizly is seeking to boost its current shopping experience through BlueConic’s platform, which enables the creation of user profiles and transforms a shopper’s intent into engagement.
“We are excited to be working with another innovative, Boston-based brand that understands the value of data in marketing,” BlueConic CEO and co-founder Bart Heilbron said. “We’ve worked with countless marketers on the need to build a unique user experience that is based on data and on engagement.”
With BlueConic, customer data is used to fuel informed marketing decisions and drive conversions for the brand. Each user’s experience is then customized based on any previous engagement with the brand itself, no matter what channel it took place on.
“Our platform provides a one-of-a-kind view of each individual user, which allows Drizly’s marketing team to continuously optimize interactions, leading to increased conversions and enhanced engagement, ultimately helping drive revenue. We’re thrilled to partner with Drizly, and we look forward to working with this dynamic organization to push the boundaries of true individualized consumer experiences,” Heilbron explained.
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