Lowes Foods Enhances Omnicommerce Grocery Experience

The southern United States-based grocer Lowes Foods is linking with omnicommerce solutions provider Unata to expand the former’s online presence.

In a Tuesday (Aug. 18) release, Lowes said it would be boosting its eCommerce presence across all of its 60 Lowes Foods To Go locations.

The decision to pair up, Lowes said in the release, stems from a pilot program, which covered the consumer experience at the store and also with home delivery. In terms of customer interaction with the Unata digital platform, buyers can view the firm’s product catalog across several filters, which includes items already bought, items on sale, pricing, products that are gluten-free and other criteria.

There is also the option to conduct what has been termed “complex offers,” through which multiple products and SKUs via Lowes can be redeemed upon meeting some predetermined thresholds. By way of example, a consumer can “spend more than $25 and get $5 off,” as the release noted. And, using the digital feature, guests can tally their items and see if they are moving along toward meeting and redeeming an offer.

In a statement accompanying the release, Michael Moore, who serves as chief marketing officer at Lowes Foods, said that “we have been incredibly pleased by the success of our pilot and the strength of our partnership with Unata. Our collaboration has allowed us to improve upon the experience in real time before moving ahead with full rollout.”

“We have ambitious plans for providing a personalized experience for every Lowes Foods guest,” Moore continued, “no matter if they engage with us digitally or within one of our stores. We are confident that the continuous improvement within our digital shopping experience will result in even stronger guest satisfaction, deeper loyalty and larger baskets.”

[vc_row full_width=”” parallax=”” parallax_image=””][vc_column width=”1/1″][/vc_column][/vc_row][vc_row full_width=”” parallax=”” parallax_image=””][vc_column width=”1/1″][vc_separator color=”grey” align=”align_center” style=”” border_width=”” el_width=””][vc_single_image image=”148412″ alignment=”center” style=”vc_box_shadow_3d” border_color=”grey” img_link_large=”” img_link_target=”_blank” css_animation=”left-to-right” img_size=”full” link=”http://www.pymnts.com/whats-hot-today/”][vc_column_text css_animation=””]

To check out what else is HOT in the world of payments, click here.

[/vc_column_text][vc_separator color=”grey” align=”align_center” style=”” border_width=”” el_width=””][/vc_column][/vc_row]