International

Why Merchant’s Are Missing Out on $300 Billion

When we think of big shopping days, it’s usually the corner-stone retail “holidays” — Cyber Monday, Black Friday, Boxing Day, and perhaps the biggest of them all, China’s Singles’ Day. But what if you didn’t have to rely on these big shopping days to drive more sales?

With more than 1 billion online shoppers around the globe, it’s shocking more merchants continue to fail on optimizing their sites for cross-border customers — delivering a seamless and localized eCommerce experience to shoppers outside their own country. That’s a dangerous choice when merchants have a $300 billion opportunity to reach cross-border customers.

So what are merchants doing well? And where can merchants improve?

Join us for a live webinar discussing all things cross-border with PYMNTS.com CEO Karen Webster and Jason Nyhus, Vice President, Global Marketing and Communications at Digital River, on December 1st at 1 p.m. EST 

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JASON NYHUS

VICE PRESIDENT, GLOBAL MARKETING AND COMMUNICATIONS

Digital River is the leading global provider of Commerce-as-a-Service solutions, supporting a best-in-class shopper experience across all devices and complete order management. The company’s scalable cloud-based multi-tenant SaaS eCommerce platform is backed by more than 20 years of eCommerce experience with a low upfront investment and enables speed to market. Jason started at Digital River in 2000, holding virtually every role in sales and marketing. He has owned the relationships with some the companies most dynamic and fast-paced clients like MLB.com, Canon, Microsoft and EA. He was also responsible for driving Digital River’s marketing innovation through its ecosystem expansion, and strategy development of its Marketforce practice leaders. He is currently responsible for the company’s global demand generation, product marketing, communications, strategy, analyst relations, and branding across Commerce, Payments and marketing business units as Vice President, Global Marketing and Communications.

KAREN WEBSTER

CEO, MARKET PLATFORM DYNAMICS

Karen Webster is one of the world’s leading experts on payments, commerce and retail innovation and a strategic advisor to CEOs and Boards of multinational players in those sectors. As CEO of Market Platform Dynamics, she works extensively with the most innovative players in the payments, financial services, mobile, retail, B2B, digital media and technology sectors to help them maximize the value of their platform assets, design disruptive new business models and ignite and monetize new innovation. Karen also serves as a member of the advisory board for several emerging companies.

To download the latest Digital River Index, click here.

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