Merchant Innovation

Reflektion’s Revenue Soars As Client Base Doubles

Reflektion, a predictive analytics platform provider, announced today (Oct. 5) that it’s hit some major milestones.

The company — which acts as a digital commerce catalyst to optimize discovery, consideration and the purchases of shoppers in real time — announced that it has doubled its client base in six months’ time. Moreover, it noted that it’s on track to increase revenue by 400 percent in 2015.

Another major milestone that was announced was that Reflektion served over 200 million individualized page views in August, which means it’s on pace to reach an annual total of more than 2 billion by the end of this year. The company also announced today that it has been named one of three finalists for the Shop.org Digital Commerce Startup of the Year.

According to the company, Reflektion delivers an average 70 percent increase in shopper engagement and 26 percent increase in conversion rates for existing clients. These clients range in categories such as apparel, footwear, toys, sporting goods, food products and health and beauty.

Clients of Reflektion include: The Walt Disney Company, Converse, Uniqlo and O’Neill Clothing. This year, the company has signed new brands including the Green Bay Packers and Liberty Interactive Corporation’s BuySeasons, BuyCostumes and Birthday Express.

“Our strategic partnership with Reflektion has far exceeded our expectations,” said Eric Kirkhofer, COO of BuySeasons. “Our results from the platform have significantly outperformed anything else we’ve evaluated. Reflektion’s approach is incredibly unique.”

Reflektion’s digital commerce solution claims to outpace traditional, first-generation personalization tools by 20–50 percent. This, the company says, is achievable through the company’s technology, which is “built around capturing and responding to each individual shopper’s intent in real time.”

This technology enables the company to drive millions of incremental conversion events, as well as more qualified traffic, for leading retailers of all sizes.

“Our platform is already doing for Web merchandising what Google did for search by achieving outstanding results at massive scale,” states Sean Moran, CEO of Reflektion. “We start by using real-time shopper intelligence to drive on-site conversion to a higher level. Our clients are now looking for us to dramatically improve the effectiveness of their marketing activities, including email and marketing messages.”

Most recently, the company has also attracted some big name advisors. Reflektion has expanded its advisory board to include Gokul Rajaram, former product lead at LinkedIn and head of product at Square, who joins Steve Papa, former founder and CEO of Endeca, Eduardo Castro-Wright, former vice chairman of Walmart and other board members. Notable investors include Intel Corporation, Nike and individuals such as Marc Benioff, chairman and CEO of Salesforce, and Ray Lane, former COO of Oracle.

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