MarginMax Ramp Makes B2B Price Optimization Easy

Close on the heels of Microsoft CEO Satya Nadella’s bold declaration that every corporation of the future will need to adopt a SaaS business model, B2B service provider Zilliant has launched its latest Software-as-a-Service product.

The company reported Monday (March 16) the release of MarginMax Ramp, a price optimization application for B2B companies. The service, reports said, allow businesses to more accurately and efficiently optimize prices and set prices based on the market environment, customer segments and other characteristics.

According to Zilliant chief evangelist Eric Hills, the new SaaS application automates a tedious task of data collection and organization. “The first step in price optimization is setting prices that make sense relative to each other. Aligning thousands of price points is impossible to do manually or using rules. MarginMax Ramp enables companies of all sizes to adopt data-driven price optimization because it fixes widespread misalignments. It is ideal for companies that need to update prices frequently with minimal risk,” he said.

MarginMax Ramp operates on Zillant’s existing Optimization Platform, the company said, and takes 10 weeks to implement into businesses’ existing infrastructures. Price optimization guidance resulting from MarginMax Ramp is then sent to sales representatives to more easily give potential customers price quotes.

For businesses that use the service, Zilliant is also offering those users a customer success manager to monitor and support best practices for implementing the product. That manager also offers businesses financial analysis and impact of the service.

SaaS has climbed the ranks of B2B services in recent years, especially as technology continually offers innovative solutions to managing global operations. Recent research found that 69 percent of businesses are already using some form of cloud-based SaaS today, while a significant percentage of corporations plan to migrate at least one aspect of their operations to the cloud using SaaS in the next 18 months.