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American Express, in partnership with VEVO and YouTube, announced today that Grammy® award-winning artist Jack White, and Oscar® nominated actor and director Gary Oldman, have been selected to kick-off the third year in its popular livestream music series, “American Express Unstaged.” White’s performance, from iconic Webster Hall on Friday, April 27 at 9:00 PM ET / 6:00PM PT in New York City, will be directed by Oldman and livestreamed at www.youtube.com/JackWhiteVEVO and on mobile devices via VEVO and YouTube apps for iPhone, iPod touch, iPad and Android. The global event will come just three days after Jack White’s debut album, BLUNDERBUSS (Third Man Records/Columbia), hits stores on April 24.
American Express, in conjunction with VEVO and YouTube, has tracked more than 70 million total views for its award-winning livestream music series since 2010. This will be the eighth installment within the “American Express Unstaged” music series, which brings some of the world’s biggest music acts closer to fans through the distinctive lens of celebrated filmmakers. The program has featured such recognized musicians as Arcade Fire, John Legend & The Roots, Sugarland, Duran Duran, My Morning Jacket, Coldplay and Mary J. Blige.
“I am extremely excited about the opportunity to collaborate with the incomparable and talented Jack White,” said filmmaker Gary Oldman. “The plan is to immerse the ‘Unstaged’ livestream audience in both a highly stylized and energetic viewing experience.”
Created by American Express as a means for delivering premium music experiences to fans everywhere, the “American Express Unstaged”concert series is a cutting-edge live event and interactive digital platform, bringing together popular and iconic musical artists with renowned film directors. Brought to life globally by online music leaders VEVO and YouTube, Gary Oldman (Tinker Tailor Soldier Spy, Harry Potter and the Deathly Hallows: Part 2, and The Dark Knight) has been tapped to provide fans with a visually stunning digital viewing and in-venue experience. The creative and dynamic pairing of Jack White with Gary Oldman represents the latest unique collaboration in the “American Express Unstaged” livestream concert series, building on previous duos such as Arcade Fire and Terry Gilliam, David Lynch and Duran Duran, My Morning Jacket and Todd Haynes, and many more. A complete list of digital features for the online audience will be unveiled in the coming weeks.
Beginning today, American Express Cardmembers and music enthusiasts can find pre-show digital features and one-of-a-kind content that further blur the line between an at-home and in-concert experience at www.YouTube.com/JackWhiteVEVO, including the exclusive “American Express Unstaged” trailer. Jack White fans will be able to enjoy a special looped rebroadcast of the “American Express Unstaged” performance throughout the night, immediately following the livestream at www.YoutTube.com/JackWhiteVEVO. The global event will come just three days after Jack White’s debut album, BLUNDERBUSS (Third Man Records/Columbia), hits stores on April 24, but fans can pre-order a copy now and stream the album in its entirety on iTunes starting tonight at 10:00 PM ET. Go to www.jackwhiteIII.com for more information.
Tickets for the April 27 performance at Webster Hall in New York City are available for American Express Cardmembers during an exclusive presale window beginning Tuesday, April 17th at 12:00 PM ET at www.Ticketmaster.com. Tickets will also be available to the general public beginning Tuesday, April 17th at 3:00 PM ET at www.Ticketmaster.com.
For more information about American Express and music, please visit http://www.americanexpress.com/entertainment. Leading up to the April 27th performance, fans will be able to receive insider updates by connecting with American Express at www.twitter.com/AmericanExpress or www.Facebook.com/AmericanExpress.
Set to be unveiled in the coming months, the “American Express Unstaged” concert series, in partnership with VEVO and YouTube, will include a star-studded list of breakthrough artists and filmmakers as well as a variety of surprise musical guest performances.
About Jack White and his Upcoming Solo Album BLUNDERBUSS
Born the youngest of ten children, raised in Southwest Detroit and a resident of Nashville since 2005, nine-time Grammy winner Jack White has been regarded as one of the world's most prolific and renowned artists since the 1997 inception of the White Stripes. Before their 2009 dissolution, the White Stripes would release six albums, including 2001’s White Blood Cells (featuring the breakthrough hit “Fell in Love With a Girl”) and 2003's Elephant (featuring “Seven Nation Army,” since appropriated as a de facto stadium chant for sports teams the world over). White's myriad other musical touchstones include his 2004 collaboration with Loretta Lynn, Van Lear Rose, and the formation of the Raconteurs and the Dead Weather in 2006 and 2009, respectively. Also in 2009, White opened the doors to his Third Man Records, where he has since produced no less than 120 records by artists as varied as Jerry Lee Lewis, Wanda Jackson, and Stephen Colbert. On April 24, Jack White will release his debut album Blunderbuss which is preceded by the singles "Love Interruption" and "Sixteen Saltines" and will be accompanied by extensive touring across the world.
About “American Express Unstaged”
Jack White’s April 27th performance represents the eighth installment within the innovative music series “American Express Unstaged,” which launched in the summer of 2010 in partnership with VEVO and YouTube. Bringing the in-concert and at-home viewing experiences to new heights, “American Express Unstaged” showcases some of the music industry’s most breakthrough artists playing at landmark venues across the country, while tapping some of today’s most influential filmmakers to direct the live-streams and using digital and social media to connect the online audience to the live shows in unexpected ways. “American Express Unstaged” has generated nearly 70 million total streams for seven artists’ performances.
About American Express
American Express is a global services company, providing customers with access to products, insights and experiences that enrich lives and build business success. Learn more at americanexpress.com and connect with us on facebook.com/americanexpress, foursquare.com/americanexpress, linkedin.com/companies/american-express, twitter.com/americanexpress, and youtube.com/americanexpress.
VEVO is the world’s leading all-premium music video and entertainment platform with offices in New York, London, Los Angeles, Chicago, Detroit and San Francisco. VEVO is available in the United States, Canada, United Kingdom, Australia and New Zealand through VEVO.com, Mobile and Tablet Apps (iPhone, iPad, Android, Windows Phone 7, BlackBerry Playbook), Connected Television (Xbox, Boxee) and user embeddable video players. VEVO powers music videos on artist pages across Facebook, as well as syndicates to dozens of online sites, including AOL, BET, CBS Interactive Music Group (including Last.fm and MP3.com), Fuse.tv, Univision, Viacom Media Networks and Yahoo! Music. Additionally, through a special partnership with YouTube, VEVO is accessible in over 200 countries, expanding the platform’s reach around the globe.
YouTube is the world's most popular online video community allowing millions of people to discover, watch and share originally-created videos. Our mission is for YOU to discover and shape the world through video. YouTube provides a forum for people to connect, inform and inspire others across the globe and acts as a distribution platform for original content creators and advertisers large and small. YouTube, LLC is based in San Bruno, CA and is a subsidiary of Google Inc.