Aug 8, 2012, 10:29am

Research and Markets (http://www.researchandmarkets.com/research/2w3gpm/reaching_underbank) has announced the addition of Javelin Strategy & Research's new report "Reaching Underbanked and Unbanked Consumers In 2012: Strategies for Connecting with Mobile Financial Services" to their offering.

The underbanked population those without a checking account and often without a primary financial institution relationship relies upon the mobile phone to engage in robust mobile transacting. This propensity makes the mobile underbanked a prime target for mobile banking, mobile prepaid, and mobile money P2P transfer solutions.

Emerging vendors are leveraging the underbanked's consumer profile to provide transfer solutions, while recent government regulations have made this segment both less profitable and more crucial to FIs.

This report makes use of consumer data and qualitative analysis to create targeted strategies and best practices for developing mobile products and marketing initiatives to bring financial inclusion to underbanked and unbanked consumers in the context of this developing market.

Primary Questions

Who are the unbanked and underbanked? How are they defined? How do they differ from other consumers?

What is the transformative vs. additive approach to mobile banking?

What is the annual dollar size of the global and U.S. remittance market? How is the remittance market being transformed?

What are the opportunities and threats for financial services providers to the underbanked and unbanked?

What mobile financial products and services are attractive to the unbanked and underbanked, and how should they be structured?

How does mobile adoption compare to online adoption among the unbanked and underbanked? What factors are holding back the underbanked from adopting mobile banking?

Companies Mentioned

- 7-Eleven

- Orascom

- Apple

- Orlandi Valuta

- Boku

- PayPal

- Diebold

- Playmate

- EnStream

- Remit2India

- Ericsson

- RIM

- Facebook

- Safaricom

- Globe Telecom

- Smart Communications

- Google

- State Bank of India

- MasterCard

- Vigo

- Maxis

- Wal-Mart

- Mitek

- Western Union

- MoneyGram

- Xoon

- m-Via

- Xpress Money

- NetSpend

- Zain

For more information visit http://www.researchandmarkets.com/research/2w3gpm/reaching_underbank

Source: Javelin Strategy & Research