- Briefing Room
- Consumer Engagement
- Commerce 3.0
Office Depot (NYSE: ODP), a leading global provider of office and school supplies, today announced its sponsorship of the 2012 Do Something Awards, which will air Tuesday, August 21 at 9:00pm ET on VH1.
Hosted by the hilarious New Girl stars Jake Johnson, Emmy-nominated Max Greenfield and Lamorne Morris, the ceremony will honor and celebrate the nation’s best young world-changers who represent the pivotal “do-ers” in their field, cause or issue.
This event further signifies Office Depot’s commitment to spreading a message of kindness and helping to put an end to cruelty and bullying in schools through the Company’s partnership with Lady Gaga’s Born This Way Foundation.
To help spread this message, Office Depot and Born This Way Foundation have created several special, limited-edition products for back-to-school this year.
Custom products include empowerment gift cards (with a face value of $20), with one of six messages on the front: “Be Brave,” “Be Amazing,” “Be Yourself,” “Be Kind,” “Be Accepting,” and “Be Involved.” Parents, students, and teachers can use the $20 gift card to purchase incredible back-to-school essentials at Office Depot, and afterwards can proudly clip their cards to their backpack or belt loop showing their support of the movement.
Also available are limited-edition “Kindness Sticks” Post-It® Notes, limited-edition Sharpie® pens, and unique “Bravery Bracelets,” each of which feature Born This Way Foundation’s logo, as well as the same six messages of empowerment as the gift cards.
Twenty-five percent of the sales of these limited edition products will be donated directly to Born This Way Foundation, with a guaranteed donation of $1 million this year.
Office Depot will be on-site at the 2012 Do Something Awards to provide both celebrities and attendees with a free “Bravery Bracelet” of their own to help spread a message of kindness and raise awareness of the very real problem of meanness and bullying that thousands of students face every day.
“Born This Way Foundation is a fantastic organization that has the power to make a difference in the lives of today’s youth, and we are honored to join this movement to help put an end to cruelty and meanness in schools,” said Bob Moore, Executive Vice President and Chief Marketing Officer for Office Depot. ”We share the same vision as our friends at DoSomething.org and VH1, and the 2012 Do Something Awards will allow us to further spread our message to help kids stand up and make a difference.”
Everyone is encouraged to join the movement to end bullying by posting their own message of kindness at www.facebook.com/OfficeDepot.
About Office Depot
Office Depot provides office supplies and services through 1,680 worldwide retail stores, a dedicated sales force, top-rated catalogs, and global e-commerce operations. Office Depot has annual sales of approximately $11.5 billion, employs about 39,000 associates, and serves customers in 60 countries around the world.
Office Depot’s common stock is listed on the New York Stock Exchange under the symbol ODP. Additional press information can be found at: http://mediarelations.officedepot.com and http://socialpress.officedepot.com/.
We love teens. They are creative, active, wired…and frustrated that our world is so messed up. DoSomething.org harnesses that awesome energy and unleashes it on causes teens care about. Almost every week, we launch a new national campaign. The call to action is always something that has a real impact and doesn’t require money, an adult, or a car. With a goal of 5 million active members by 2015, DoSomething.org is one of the largest organizations in the US for teens and social change. Join us at www.DoSomething.org.
VH1 connects viewers to the music, artists and pop culture that matter to them most with TV series, specials, live events, exclusive online content and public affairs initiatives. VH1 is available in 99 million households in the U.S. VH1 also has an array of digital channels and services including VH1Classic, VH1 Soul, VH1 Mobile, and extensive video on VH1.com. Connect with VH1 at VH1.com.