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Shazam®, the world’s leading media engagement company, today revealed that there were several million interactions with its Shazam-enabled NBC Olympics broadcast and more than a million from last night’s Closing Ceremony, alone. Olympics fans used the Shazam App to access numerous features such as video highlights, athlete bios and stories, results, and the medal count to keep up with all of the action using the “second screen”, their mobile device. Fans could also follow the latest tweets of just the athletes or everyone, and share their favorite Olympic moments via social media sites Facebook and Twitter.
Some of the most tagged moments during the NBC Olympic broadcast reflect the memorable and historic achievements that happened during this year's Games. (Photo: Business Wire)
“This has been a major achievement for Shazam,” said Andrew Fisher, CEO. “While the Super Bowl was an incredible one-day live event, the reaction to the Shazam Olympic experience over the course of the last seventeen days has exceeded our expectations. NBC has been a truly world class partner, collaborating with us to deliver a unique social TV experience with up-to-the-minute content that was always fresh and engaging on the second screen.”
Some of the most tagged moments during the broadcast reflect the memorable and historic achievements that happened during this year’s Olympics:
The top 5 sports categories that were driving the engagement by Shazam’s Olympics fans were: gymnastics, swimming, track and field, beach volleyball and basketball.
Music was one of the stars of the 2012 London Olympics and featured throughout the Games. Starting with the epic “Isle of Wonder” Opening to the lively “A Symphony of British Music” Closing Ceremonies and throughout the historic moments in between, people used Shazam to discover, buy and share the featured music. Below are the top five songs from the Opening and Closing Ceremonies:
Opening Ceremony –
Closing Ceremony –
With the beginning of the new fall season of TV shows next month, viewers can expect to see a number of exciting TV events, shows and new ad campaigns that incorporate Shazam, enabling fans to engage with and experience more of the shows and brands that they love.
Shazam is the world’s leading media engagement company with more than 225 million people in 200 countries and adding another 2 million new users each week. With the industry’s unlimited fastest tagging in the Free and premium Encore Apps on iOS and Android devices, Shazam is the best way for people to discover, explore, buy, and share more music, TV shows and branded content they love.
Shazam makes it easy for people to share their discoveries with their friends on Facebook using the Shazam Friends feature, as well as on Twitter and Google+. For people who don't yet have the Shazam application on their smartphone, it is available for FREE on every major platform and can be found on iTunes App Store, Google play, Amazon App Store, AT&T’s AppCenter, Verizon VCast app store, Nokia Store, Windows Phone Marketplace, BlackBerry App World, and GetJar..
Shazam Media enquiries: PR@shazamteam.com
The Shazam, Shazam Encore, LyricPlay, Shazam for TV and Shazam Player names and icons are trademarks of Shazam Entertainment Limited.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50374815&lang=en