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Bigcommerce, the leading e-commerce platform for SMBs, today announced that Asok Boopathy will join its executive team as vice president of product.
Asok Boopathy, VP of Product, Bigcommerce (Photo: Business Wire)
Boopathy brings two decades of experience managing, designing and architecting products and systems in companies including PayPal and American Express. Most recently at PayPal, he led the development of global multi-channel, cross-channel, and omni-channel retail strategy.
Boopathy's leadership carried across the design, development and launch of PayPal's global point of sale merchant product suite, which is currently used by Home Depot. He directed the cross-functional work stream to develop the code-base and designed all merchant process, integration points, APIs and end-to-end experiences.
Boopathy welcomed the opportunity at Bigcommerce, relocating from San Jose to help drive the changing nature of how businesses sell their products online.
“The last year and a half before Bigcommerce at PayPal, I headed up the effort to build a strategy to provide a seamless multi-channel shopping experience,” said Boopathy. “The major push there was to provide a frictionless shopping experience across online and offline channels.
“The way people shop is rapidly changing, and the Bigcommerce platform is the catalyst for helping tens of thousands of small and medium businesses sell online. No company has done more to help businesses around the world build a powerful, successful e-commerce presence. I'm very excited to head up the product execution of this already great product, helping our clients sell more and grow their businesses faster.”
Bigcommerce co-founders Eddie Machaalani and Mitchell Harper are excited for the huge impact Boopathy’s leadership and knowledge brings to the Bigcommerce team.
“As a company, we're 110 percent focused on building our leading e-commerce platform to help SMBs sell more, so bringing Boopathy on board to lead product and implement our vision just made sense,” said Machaalani.
“He had a huge impact at PayPal, understands e-commerce inside out and most importantly knows that in our business, it's all about driving sales for clients through e-commerce, over and above everything else,” added Harper. “Asok is building the smartest product team in the world and there are a lot of amazing new features and projects launching in the next few weeks and months.”
Bigcommerce is the leading e-commerce platform for SMBs, enabling them to easily launch professional online stores in hours, not weeks or months. Existing clients Gibson Guitar, Pandora Jewelers, Collette Dinnigan and Willie Nelson’s Shop are using Bigcommerce’s built-in e-commerce and marketing capabilities to sell more with less effort. Bigcommerce was founded in 2009 by two Aussies turned part-time Texans with a vision to build a scalable, powerful e-commerce platform for SMBs. For more information, visit: http://www.bigcommerce.com.
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