- Briefing Room
- Consumer Engagement
- Commerce 3.0
The Interactive Advertising Bureau (IAB) today announced the winners of the 2011 Sales & Service Excellence Awards. Recognizing outstanding leadership and performance, the IAB Sales Awards are given to individuals and organizations that have demonstrated remarkable success in interactive advertising sales, as determined by the ad buying community. The IAB Service Excellence Awards celebrate outstanding member contributions to IAB industry-related initiatives. The announcement was made at the fifth IAB Annual Leadership Meeting “Ecosystem 2.0: Beyond Time and Space” at the Fontainebleau Hotel in Miami Beach, where executives from across the digital media and marketing landscape come together to address critical issues, innovations, and ideas that will drive the future of interactive.
Sales Excellence Awards
The Sales Excellence Awards are given by IAB through the IAB Sales Executive Council in partnership with Advertiser Perceptions, Inc., a highly regarded research firm specializing in agency and marketer communities. The council worked with Advertiser Perceptions to develop and field a two-part customer feedback survey to identify the sales organizations and individuals who are viewed by the ad buying community as achieving the highest standards of sales excellence.
Approximately 400 agency and marketer decision-makers responded across two waves of research. The respondents represented a broad cross-section of verticals, including Automotive, CPG, Financial, Retail, and Travel. Each individual respondent spent at least $1 million on online advertising over the last year.
2011 Sales Excellence Award Winners include:
“These winning sales organizations and individual account executives have staked their claims as exceptional leaders in digital media and marketing,” said Randall Rothenberg, President and CEO, IAB. “These awards are based completely on customer feedback, making them a truly revealing measure of their achievements and ability to propel the interactive industry. It is a privilege to bestow this honor on such a deserving circle of winners.”
Service Excellence Awards
The IAB Service Excellence Awards honor individual members who have demonstrated strong leadership and provided an exceptional contribution to one or more significant, completed IAB initiatives over the last year. They are selected from participants in 18 IAB councils and committees, and dozens of working groups, all of whom join from across IAB’s more than 500 member companies.
“This year’s Service Excellence Award winners stood out due to their passion and dedication to IAB and the advertising industry,” said Michael Theodore, Vice President, Member Services, IAB. “They have enthusiastically driven many initiatives to develop, shape, and grow this organization and the entire industry. We honor their individual contributions and achievements.”
2011 Service Excellence Award Winners include:
About the IAB
The Interactive Advertising Bureau (IAB) is comprised of more than 500 leading media and technology companies that are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit www.iab.net.