Jan 10, 2012, 2:04pm

Research and Markets (http://www.researchandmarkets.com/research/9838d1/global_b2c_ecomme) has announced the addition of the "Global B2C E-Commerce Trends Report 2011" report to their offering.

B2C E-Commerce is gaining more ground worldwide

The recently published report series by Hamburg-based market research firm yStats.com analyzes in all detail various aspects of global B2C E-Commerce. Aside from general market trends, major players, product categories and trends are analysed and presented in more than 60 countries, resulting in a comprehensive overview of global B2C E-Commerce trends.

The recently published yStats.com series comprises the following four reports: Global B2C E-Commerce Market Report 2011, Global B2C E-Commerce Players Report 2011, Global B2C E-Commerce Assortments Report 2011 and Global B2C E-Commerce Trends Report 2011.

Key Findings:

• North America: In 2011, the number of mobile Internet users in the US was expected to reach more than 100 million, accounting for approximately one third of the country population. As a result of the increasing number of mobile Internet users, mobile social commerce becomes a major trend.
• Latin America: Latin America has a very young Internet population. For example, almost 40% of Internet users in Mexico were under 18 years old in 2010.
• Western Europe: In the UK, the reach of retail web sites was almost 90% in January 2011. As a result, the UK was the leading European country in the category, followed by France and Germany.
• Eastern Europe: There is still growth potential for B2C E-Commerce in Eastern Europe. However, there are still barriers, such as low internet penetration and limited online payment options in Hungary.
• Asia: Asia shows a very heterogeneous development in terms of internet and B2C E-Commerce. In Japan and South Korea, internet use is widely available, which spurs increased B2C E-Commerce revenue. In China, internet penetration is rather low, resulting in much growth potential for E-Commerce.

For more information visit http://www.researchandmarkets.com/research/9838d1/global_b2c_ecomme