Research and Markets (http://www.researchandmarkets.com/research/d5cba0/personal_finance_m)
has announced the addition of Javelin Strategy & Research's new report "Personal
Finance Management 2011: How PFM Can Set the Stage for One-Stop Online
Banking and Define Mobile Banking" to their offering.
With more than 14% of Americans saying they do not monitor or manage
their finances, there is a pressing personal, industry, and economic
need to provide consumers with a better means to oversee their finances.
Banks and credit unions are in the best position to fill this need by
spotlighting personal finance management (PFM) capabilities from the
moment customers log innot in a tab. Javelin asked more than 2,300
consumers to evaluate a concept of one-stop online banking that would
enable them to monitor all their financial accounts in one place, pay
bills, analyze their spending, transfer funds, and initiate
person-to-person payments from a single starting page. Using predictive
analysis, Javelin identified which components of this view + do concept
are essential, the primary benefits for using one-stop PFM, and the most
powerful motivations and obstacles for this concept.
The Report Also:
Sheds new light on the debate over whether consumers are willing to
provide login credentials in order to see aggregated account
information. It also shows how to counter consumers' two primary
anxieties: the fear of a security breach, and privacy worries over how
an FI would use the information.
Calls for a new approach to security that does not rely on the risky
practice of sharing passwords.
Builds on previous Javelin findings regarding how PFM can provide a
broad and compelling return on investment.
Details why community banks are at a disadvantage with PFM but could
enjoy a bigger upside.
Maps out how to exploit the power of PFMdifferentlyfor smartphones and
Profiles Pageonce, a PFM startup on a mission to use mobile bill pay
to dethrone Mint and challenge FIs.
Bank of America
Manilla Wells Fargo
For more information visit http://www.researchandmarkets.com/research/d5cba0/personal_finance_m