The need to know is now. That is particularly true for eXelate, the
leading data and analytics engine powering optimal digital marketing
decisions for advertisers. The company partners with hundreds of Web
publishers and offline data distributors to make online, offline, and
custom modeled data sets actionable across 400 million online consumers
worldwide. A new case study published today by Citrusleaf explores how
eXelate ensures the real-time delivery and continuity of this data using
the Citrusleaf NoSQL database for real-time processing and cross data
center replication. The full eXelate case study is available at: http://citrusleaf.com/_docs/eXelate_CaseStudy_071012.pdf.
eXelate enables digital marketers to make the right marketing decisions
by providing data and insight on shoppers’ online purchase intent,
household demographics, and likely behavior. To support a marketer’s
need to make split-second decisions, the company runs four data centers
that physically bring data closer to its customers while also managing
redundant data sets to ensure continuity in the event that one data
The case study from Citrusleaf reviews how eXelate has implemented the
Citrusleaf database in each of its four data centers to provide
continuity while delivering real-time actionable data to digital
publishers and marketers. Key benefits of the Citrusleaf database
Helps eXelate process 20 billion unique data transactions every month
across multiple geographic regions.
Optimizes the delivery of online, offline, and custom-modeled data
sets across 400 million online consumers worldwide.
Stores billions of objects and 4 TB of data at each of four data
Enables real-time replication and rapid synchronization between
eXelate’s four data centers across the US and Europe.
Ensures continuity and availability even if one data center
experiences a failure.
“Today’s online advertising response times require eXelate to offer
international support on a 24/7 basis,” says Elad Efraim, eXelate CTO.
“Citrusleaf allows us to handle business continuity and reliability
across our four data centers seamlessly, and we can now quickly expand
our deployment to new data centers in less than a week. Citrusleaf is
providing us the ability to do what we want to do when we need to.”
“An innovator in online audience optimization, eXelate understands the
intense pressure that digital marketers face to make the right
decisions, at the right time, without fail,” said Brian Bulkowski,
Citrusleaf founder and CTO. “We are excited that the Citrusleaf database
has allowed eXelate to continue optimizing online marketing strategies
for its customers, while simultaneously achieving uncompromised
performance, extreme reliability, and 24/7 uptime across its multiple
eXelate provides data and insight on online purchase intent, household
demographics and behavioral propensities that enable digital advertisers
to make optimal marketing decisions. Through the collection of directly
measured online data and distribution partnerships with information
leaders such as Nielsen, Nielsen Catalina, MasterCard Advisors, Bizo,
and more, eXelate makes online, offline, and custom modeled data sets
actionable across 400M online consumers worldwide. eXelate’s proprietary
maX data™ – customized audiences built for advertisers based on first
and third party data – delivers 3-5x campaign performance as compared to
standard data sets. As members of the NAI, IAB, Council for Accountable
Advertising, OPA and Evidon’s Open Data Partnership, eXelate is a leader
in privacy compliant advertising practices. For more information, visit http://exelate.com.
Citrusleaf, Inc. offers the only real-time NoSQL database that
delivers predictable high performance for mission-critical, Web-scale
applications. Citrusleaf’s flash-optimized, shared-nothing architecture
scales linearly, consistently processing over 200k transactions per
second per node with sub-millisecond latency. With automatic fail-over,
replication, and cross data center synchronization, the Citrusleaf
database reliably stores billions of objects and terabytes of data—while
providing 100% uptime and a 10x improvement in TCO over other NoSQL
databases. Today customers accelerating their business with Citrusleaf
include adMarketplace, AppNexus, eXelate, Sony’s So-net and The Trade
Desk. For more information, visit http://citrusleaf.net.
Citrusleaf is a registered trademark of Citrusleaf, Inc., in the United
States and/or other countries. All other trademarks and registered
trademarks are the properties of their respective owners.