Jul 11, 2012, 1:00pm

The need to know is now. That is particularly true for eXelate, the leading data and analytics engine powering optimal digital marketing decisions for advertisers. The company partners with hundreds of Web publishers and offline data distributors to make online, offline, and custom modeled data sets actionable across 400 million online consumers worldwide. A new case study published today by Citrusleaf explores how eXelate ensures the real-time delivery and continuity of this data using the Citrusleaf NoSQL database for real-time processing and cross data center replication. The full eXelate case study is available at: http://citrusleaf.com/_docs/eXelate_CaseStudy_071012.pdf.

eXelate enables digital marketers to make the right marketing decisions by providing data and insight on shoppers’ online purchase intent, household demographics, and likely behavior. To support a marketer’s need to make split-second decisions, the company runs four data centers that physically bring data closer to its customers while also managing redundant data sets to ensure continuity in the event that one data center fails.

The case study from Citrusleaf reviews how eXelate has implemented the Citrusleaf database in each of its four data centers to provide continuity while delivering real-time actionable data to digital publishers and marketers. Key benefits of the Citrusleaf database include:

• Helps eXelate process 20 billion unique data transactions every month across multiple geographic regions.
• Optimizes the delivery of online, offline, and custom-modeled data sets across 400 million online consumers worldwide.
• Stores billions of objects and 4 TB of data at each of four data centers.
• Enables real-time replication and rapid synchronization between eXelate’s four data centers across the US and Europe.
• Ensures continuity and availability even if one data center experiences a failure.

“Today’s online advertising response times require eXelate to offer international support on a 24/7 basis,” says Elad Efraim, eXelate CTO. “Citrusleaf allows us to handle business continuity and reliability across our four data centers seamlessly, and we can now quickly expand our deployment to new data centers in less than a week. Citrusleaf is providing us the ability to do what we want to do when we need to.”

“An innovator in online audience optimization, eXelate understands the intense pressure that digital marketers face to make the right decisions, at the right time, without fail,” said Brian Bulkowski, Citrusleaf founder and CTO. “We are excited that the Citrusleaf database has allowed eXelate to continue optimizing online marketing strategies for its customers, while simultaneously achieving uncompromised performance, extreme reliability, and 24/7 uptime across its multiple data centers.“

About eXelate

eXelate provides data and insight on online purchase intent, household demographics and behavioral propensities that enable digital advertisers to make optimal marketing decisions. Through the collection of directly measured online data and distribution partnerships with information leaders such as Nielsen, Nielsen Catalina, MasterCard Advisors, Bizo, and more, eXelate makes online, offline, and custom modeled data sets actionable across 400M online consumers worldwide. eXelate’s proprietary maX data™ – customized audiences built for advertisers based on first and third party data – delivers 3-5x campaign performance as compared to standard data sets. As members of the NAI, IAB, Council for Accountable Advertising, OPA and Evidon’s Open Data Partnership, eXelate is a leader in privacy compliant advertising practices. For more information, visit http://exelate.com.

About Citrusleaf

Citrusleaf, Inc. offers the only real-time NoSQL database that delivers predictable high performance for mission-critical, Web-scale applications. Citrusleaf’s flash-optimized, shared-nothing architecture scales linearly, consistently processing over 200k transactions per second per node with sub-millisecond latency. With automatic fail-over, replication, and cross data center synchronization, the Citrusleaf database reliably stores billions of objects and terabytes of data—while providing 100% uptime and a 10x improvement in TCO over other NoSQL databases. Today customers accelerating their business with Citrusleaf include adMarketplace, AppNexus, eXelate, Sony’s So-net and The Trade Desk. For more information, visit http://citrusleaf.net.

Citrusleaf is a registered trademark of Citrusleaf, Inc., in the United States and/or other countries. All other trademarks and registered trademarks are the properties of their respective owners.