Research and Markets (http://www.researchandmarkets.com/research/b8hs6p/the_global_mass_af)
has announced the addition of the "The
Global Mass Affluent" report to their offering.
The concept of the mass affluent is relatively easy to understand, even
if the precise definition changes depending where you are in the world.
For instance, the threshold for mass affluent status in the US is
usually pitched at $100,000 in liquid assets, whereas in parts of Asia
the limit is lower to reflect prevailing average incomes and other
However, research shows that the growth of developing economic
powerhouses is already starting to impact on personal fortunes among
households with more than $100,000 in investable assets. Of course, the
mass affluent are not a homogeneous group. In some parts of the world
they are relatively mature, whereas in the emerging economic powerhouses
they are usually younger and still in wealth building mode. Their
attitudes to advice are similarly diverse.
- The report contains a global macro perspective, but also a bottom up
country and bank based approach
- It examines the financial concerns and the priorities of mass affluent
- It shows the products needed by an ageing population in western
- But also those needed by prospective, younger clients in future key
markets like India and China
Reasons To Buy
- Review mass affluent strategies in key geographic regions
- Learn of forthcoming trends from market watchers
- Gauge the growth potential in various markets
- Discover how to compete with established market leaders
- Fulfill the evolving expectations of the middle classes towards their
- Find out how to use traditional customer services effectively, as well
as new online and mobile banking technology
- The Global Mass Affluent are those in the middle class characterised
by above-average incomes, a forward-thinking economic standpoint and
$100,000 of liquid assets
- In percentage terms, the middle classes in emerging markets offer the
- With clients and potential clients looking for a holistic solution to
their financial requirements, banks are not just competing against each
other, but also other specialists
- Banks need to rethink how they communicate with existing clients, and
reach out to new ones. Social media is under-utilised
Key Topics Covered
1 Who are the Mass Affluent - and what do they want?
2 Where can the mass affluent be found?
3 How should the mass affluent be targeted?
4 Who is competing for mass affluent money?
5 Marketing to the masses?
6 Who do the mass affluent listen to?
- Banco Santander
- ICICI Bank
- Standard Chartered Bank
- China Merchants Bank
- Metro Bank
For more information, including full table of contents, please visit http://www.researchandmarkets.com/research/b8hs6p/the_global_mass_af.