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Samsonite, the world’s leading luggage brand, has entered into a multi-year agreement with Walt Disney Parks and Resorts, making American Tourister in the United States the “Official Luggage of the Walt Disney World and Disneyland Resorts.” This new relationship aligns two companies synonymous with vacationing to provide fun-filled and magical experiences for guests from around the globe.
The agreement is designed to provide American Tourister with a travel destination partner that reflects its fun, family-leisure travel brand positioning. It allows American Tourister to be the luggage brand associated with all of the anticipation and excitement that goes into packing for a trip to the Walt Disney World and Disneyland Resorts.
As part of the agreement, American Tourister will receive branding locations inside Disney’s Hollywood Studios; branding on luggage tags and direct mail offers to guests; as well as signage and commercial spots at the Old Spice Classic basketball tournament held at the ESPN Wide World of Sports Complex.
“We are very excited to enter into an alliance with Walt Disney Parks and Resorts,” said Lynne Berard, Vice President, Sales and Marketing, Samsonite. “Our goal is that Disney vacation goers will pack all of their Disney memories in American Tourister luggage for many years to come.”
“This alliance brings together two companies that share a commitment to providing high quality, memorable vacation experiences for travelers from around the globe,” said George Aguel, senior vice president, Corporate Alliances and Operating Participants, The Walt Disney Company.
In addition to promoting the new partnership at point of sale, online and in social media, American Tourister just launched a marketing campaign built around a new tagline, “Pack More Fun,” which will include the official Disney designation language.
Samsonite is the worldwide leader in superior travel bags, luggage and accessories combining notable style with the latest design technology and the utmost attention to quality and durability. For more than 100 years, Samsonite has leveraged its rich design heritage to create unparalleled products that fulfill the on-the-go lifestyle needs of the business professional. Samsonite markets products under the Samsonite, American Tourister, Samsonite Black Label, and Hartmann brands.
ABOUT WALT DISNEY PARKS AND RESORTS
More than 50 years ago, Walt Disney created a new kind of entertainment families could experience together, immersed in detailed atmospheres and vibrant storytelling. His vision now includes a collection of five of the world’s leading family vacation destinations – Disneyland Resort, Anaheim, Calif.; Walt Disney World Resort, Lake Buena Vista, Fla.; Tokyo Disney Resort, Urayasu, Chiba, Japan; Disneyland Paris, Marne-la-Vallée, France; and Hong Kong Disneyland Resort, located on Lantau Island. A sixth resort, Shanghai Disney Resort, is currently under construction in Pudong New District, Shanghai. In addition, Walt Disney Parks and Resorts includes the world-class Disney Cruise Line; Disney Vacation Club; Adventures by Disney, a guided group vacation experience to some of the world’s most popular destinations; and Walt Disney Imagineering, which creates and designs all Disney parks, resorts, cruise ships, entertainment and attractions.
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Monday, December 9, 2013
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