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Triton Digital (www.tritondigital.com), a market leader enabling media companies to manage, measure and monetize their content digitally, today announced that it will provide multiple services for Microsoft’s new free streaming Xbox Music service. Xbox Music is an all-in-one music service that allows users to discover, buy, and free stream music on popular devices. The service is available on Xbox 360 consoles, Windows 8 and Windows RT tablets and PC’s, as well as Windows Phone 8 devices.
Triton Digital will serve audio ads within the free streaming service of Xbox Music on Windows 8 and Windows RT devices. It will also provide its MRC-accredited Webcast Metrics measurement solution and Advertising Platform including campaign management and ad insertion technology, specifically designed to help streaming music services monetize their offerings by delivering highly contextual and appropriate ads to their audience.
Triton’s advertising solutions provide music publishers like Microsoft with greater insight about the users of their streaming service, and the platforms they are using to consume their content. Each stream on Xbox Music will be enabled for targeting by geographic, demographic and other criteria and will be personalized to every listener. This leads to more relevant and targeted ads, superior measurement and a better overall experience for listeners.
“Digital audio is bursting at the seams and some very big names are joining the competition. We’re very proud to serve the audio advertising needs of Microsoft’s new Xbox Music streaming service and have them further validate Triton’s platform to measure, manage and monetize,” said Mike Agovino, Chief Operating Officer at Triton Digital.
Combining the best aspects of free streaming radio, music subscription services and music purchasing options, all in one convenient package, Xbox Music aims to eliminate the need for “service hopping” in the digital music space. For more information, visit www.xbox.com/music.
About Triton Digital
Triton Digital is the leading digital service provider to traditional and online radio with a rapidly expanding roster of media clients emerging from the television and print space. Our infrastructure, applications, and innovation are powering digital audience and revenue growth for clients around the globe. Our platform makes digital content extensible, personal, social, and profitable. Triton Digital is a portfolio company of funds managed by Oaktree Capital Management, L.P., a leading global investment management firm.