Sep 7, 2012, 10:20am

UrgentRx, developer of fast-acting over-the-counter flavored powder medications, has established a partnership with the Denver Broncos to raise awareness and educate fans about the company’s convenient, single-dose fast powders.

Through the partnership, UrgentRx will distribute samples of its Headache Relief to Go and Heartburn Relief to Go products at tailgating events before Denver Broncos home games at Sports Authority Field at Mile High through Oct. 28. To grab attention, the “Headache Pain Fairy” and “Heartburn Pain Fairy” will be “doling out a world of hurt to unsuspecting fans.” However, while the pain fairies will be entertaining fans and encouraging them to indulge, UrgentRx brand ambassadors will be thwarting their efforts by educating fans and providing product samples.

The UrgentRx “Ridiculously Fast” Ferrari will also be on display to generate interest. The Ferrari, an F430 Spider emblazoned with the UrgentRx logo and messaging, will be on hand to grab attention and remind fans of the ridiculously fast relief UrgentRx products provide.

“We wanted to create a fun and interesting way to connect with fans while still providing important information about our products,” said Jordan Eisenberg, founder and president of UrgentRx. “Over-indulgence is a common occurrence at sporting events. People are enjoying themselves and very often neglect to monitor how much they indulge at the games. The home games provide a perfect opportunity to showcase our headache and heartburn products to a receptive and engaged audience.”

In addition to attending pre-season games at Sports Authority Field at Mile High, the UrgentRx team will be in attendance at the following regular-season games:

	Sunday, September 9th		Sunday, September 30th
	3:15 p.m. to 6:20 p.m.		11 a.m. to 2:05 p.m.
	Sunday, September 23rd		Sunday, October 28th
	11:15 a.m. to 2:25 p.m.		3:15 p.m. to 6:20 p.m.

About UrgentRx

UrgentRx provides over-the-counter medications in an innovative, fast-acting flavored powder format available in convenient, single-dose, credit card-sized packets for easier portability and accessibility. Initially developed for heart attack victims, UrgentRx’s products also provide quick and easy relief from headaches, aches and pains, heartburn and upset stomach. Based in Denver, Colorado, UrgentRx was founded by entrepreneur Jordan Eisenberg in 2010. For more information, please visit www.urgentRx.com.

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