Sep 18, 2012, 7:45am

SALESFORCE.COM DREAMFORCE – KXEN, the leading provider of predictive analytics for business users, today announced the launch of Cloud Prediction™ and Predictive Lead Scoring™ on salesforce.com’s AppExchange, the world’s most popular cloud marketplace for social apps for business. The Cloud Prediction™ platform delivers the power of predictive analytics to the salesforce.com community, allowing organizations to gain more insight about their customers and optimize their customer relationships by leveraging all the rich CRM data and social profile data residing in Salesforce. The announcement was made today at salesforce.com’s Dreamforce 2012 in San Francisco. KXEN will demonstrate Cloud Prediction™ in booth 36 in the Dreamforce Expo.

KXEN’s Cloud Prediction™ is a multi-tenant cloud platform designed to analyze massive amounts of data to deliver predictive insight on a subscription basis. Predictive Lead Scoring™ is a generally available Cloud Prediction™ application and enables the intelligent scoring of leads based on a prediction of the lead’s likelihood to convert into a qualified sales opportunity or deal.

Predictive Lead Scoring™ is a certified AppExchange app and is immediately available for deployment at http://www.salesforce.com/appexchange/.

Comments on the News:

• “We have taken our proven predictive engine and delivered it as a multi-tenant, cloud-native subscription service,” said John Ball, CEO of KXEN. “The advantage is that we can now make cloud applications smarter so that companies of all sizes can benefit from the same sophisticated technology previously available to only the largest, most analytically advanced companies.”
• “Companies around the globe are transforming the way they connect with customers, partners and employees through social and mobile cloud solutions,” said Mike Rosenbaum, senior vice president AppExchange and Force.com Operations, salesforce.com. “Partners such as KXEN, are leveraging the power of the Salesforce Platform to provide customers with the right tools to accelerate their success in the cloud.”
• “While industries vary in their maturity, the use of cloud-based predictive analytics to improve an organization’s focus on customers is particularly powerful. As early adopters look likely to build a sustained competitive advantage, organizations should have a plan to rapidly adopt cloud-based predictive analytics to avoid being left behind,” said James Taylor, CEO of Decision Management Solutions.

Product Key Features

Leveraging advanced analytics to optimize marketing, service, and sales processes such as lead scoring and campaign targeting is essential for today’s businesses. Most organizations however, lack the expertise and tools to implement sophisticated technologies such as predictive analytics. According to Forrester, when asked to name the five biggest weaknesses of their marketing department, 49% of marketing leaders cited "use of analytics to guide marketing decisions," second only to "mastery of social media tools".*

As an example, traditional lead scoring applications used by marketers rely on hardcoded rules that are often the result of guesswork or intuition. Often the models are overly simplistic, using only basic information such as whether the lead has indicated they have budget or the timeframe for purchase. By using predictive models, all available information is used to create a mathematically optimal score, including aspects that just cannot be determined with intuition, such as which pages from the website were visited, which device or operating system (iPhone vs. PC) was used, what time (hour of day, day of week etc.) do the visits occur, and where is the individual’s geographic location.

With KXEN’s Predictive Lead Scoring™, there is no complicated setup, no need to manually define what makes a good lead and no prior analytical knowledge required. As a certified AppExchange application, Salesforce customers simply install the solution and KXEN starts delivering optimal lead scores with the same sophisticated predictive engine used by some of the world’s largest banks, telecommunications providers, and retailers. The model is specifically built for each Salesforce customer using both native and custom fields to determine those with predictive power.

Predictive analytics has a long history of delivering value in large B2C organizations, where CRM and marketing processes such as acquisition, cross-sell, up-sell, and churn campaigns can be optimized by using sophisticated mathematical models. Previously this technology has only been available to large companies with dedicated teams of data scientists and it was typically only delivered on-premise.

“Today’s marketers have an ever-increasing demand for analytic insight, but traditional predictive analytic approaches require teams of trained data miners which has created an ‘insight gap’. Enabling marketers to self-service their predictive analytic needs is the holy grail in eliminating the gap for insight," said Gareth Herschel, Research Director from Gartner.

To schedule a meeting with KXEN at Dreamforce 2012, please send an email to info@kxen.com or call 415-904-4161.

Dreamforce 2012 is the industry’s largest cloud computing and enterprise technology event, welcoming more than 70,000 registered attendees to experience the power of the social revolution. With more than 750 sessions and 350 cloud companies in the expo, attendees can participate in interactive sessions, hands-on training with cutting-edge technology, thousands of live demos and unparalleled networking. In addition, Dreamforce welcomes special guests Sir Richard Branson, Founder of Virgin Group; Jeff Immelt, CEO of General Electric; Gen. Colin Powell, former Secretary of State; Tony Robbins, Entrepreneur, Author & Peak Performance Strategist; and The Red Hot Chili Peppers. Dreamforce 2012 offers attendees everything they need to connect with customers, partners and employees in entirely new ways, under one roof.

* “Metrics That Matter For B2B Marketers” by Jeff Ernst, Forrester Research, Inc., October 26, 2011.

Additional Information

• Register for Dreamforce: www.salesforce.com
• Become a fan of Dreamforce on Facebook: http://www.facebook.com/dreamforce
• Follow @Dreamforce on Twitter: twitter.com/dreamforce
• Become a fan of KXEN: www.facebook.com/infiniteinsight
• Follow KXEN on Twitter: http://www.twitter.com/kxen

About the Salesforce Platform and the AppExchange

The Salesforce Platform is the world’s most trusted and comprehensive cloud platform for building social and mobile cloud apps. It powers Salesforce CRM, more than 2.3 million custom apps built by customers and more than 1,600 apps developed by partners in its ecosystem. Social apps for business built on the Salesforce Platform can be easily distributed and marketed through salesforce.com’s AppExchange.

Salesforce, Dreamforce, AppExchange and others are trademarks of salesforce.com, inc.

About KXEN

KXEN is revolutionizing the way companies use predictive analytics to make better decisions on petabytes of big data. Based on patented innovations, the company's flagship product, InfiniteInsight^®, delivers orders of magnitude improvements in speed and agility to optimize every step in the customer lifecycle – including acquisition, cross-sell, up-sell, retention and next best activity. Proven with over 400 deployments at companies such as AAA, Allegro, Bank of America, Barclays, Belgacom, CBS Interactive, ING Direct, Lowe’s, Meredith Corporation, Mobilink, Overstock.com, PT XL Axiata, RealNetworks, Rhapsody, Rockwell, Rogers, Sears, SFR, Shutterfly, Stage Stores, U.S. Cellular and Vodafone, KXEN solutions deliver predictive power and infinite insight. KXEN is headquartered in San Francisco, California with field offices in the U.S., Paris, and London.