Feb 6, 2013, 8:00am

KXEN, the leading provider of predictive analytics for business users, today announced it has appointed Brainpad Co., Ltd. as a distributor for the Japanese market.

Under the agreement, Brainpad will distribute KXEN’s InfiniteInsight® predictive analytics suite. Brainpad will leverage its analytics expertise, sales force, consulting, technical capabilities and breadth of customer relationships to support KXEN across the country.

“We already have a great customer base in Japan and we are excited to expand our presence and better support our customers by working even more closely with Brainpad,” said John Ball, CEO of KXEN. “Brainpad has a long history of delivering world-class predictive analytics solutions and has been instrumental in the successful implementation of KXEN at leading Japanese brands like POLA, MonotaRO, PocketCard, EPOS Card and Tokyu Corporation.”

Commenting on the appointment, Seinosuke Sato, co-founder and board of director of Brainpad said, “KXEN is an established leader in predictive analytics and data mining. The Japanese analytics market needs innovative and disruptive technology from thought leaders such as KXEN. We are experts at delivering customer insight with big data and KXEN is the perfect addition to our solution portfolio.”

Supporting Resources

For more information on KXEN and InfiniteInsight^®, please visit:

• Website: http://www.kxen.com
• Blog: http://www.kxen.com/blog
• Facebook: www.facebook.com/infiniteinsight
• Twitter: http://www.twitter.com/kxen
• LinkedIn: www.linkedin.com/company/kxen
• YouTube: www.youtube.com/kxen

About KXEN

KXEN is revolutionizing the way companies use predictive analytics to make better decisions on petabytes of big data. Based on patented innovations, the company's flagship product, InfiniteInsight^® and its pure cloud-based platform, Cloud Prediction™, deliver orders of magnitude improvements in speed and agility to optimize every step in the customer lifecycle – including acquisition, cross-sell, up-sell, retention and next best activity. Proven with over 500 deployments at companies such as AAA, Allegro, Bank of America, Barclays, Belgacom, CBS Interactive, ING Direct, Lowe’s, Meredith Corporation, Mobilink, Overstock.com, PT XL Axiata, RealNetworks, Rhapsody, Rockwell, Rogers, Sears, Shutterfly, Stage Stores, U.S. Cellular and Vodafone, KXEN solutions deliver predictive power and infinite insight. KXEN is headquartered in San Francisco, California with field offices in the U.S., Paris and London.

About Brainpad

BrainPad is a data analytics partner to pursue enterprises’ business growth & innovation. In addition to data analytics services, BrainPad provides system integration services to automate analytics and advertisement technology services. BrainPad’s current clients exceeds 100 companies, such as SMBC Nikko Securities, Japan Airlines, Cecile. BrainPad is headquartered in Tokyo Japan, and listed in Tokyo Stock Exchange Mothers (code:3655) .