the first cloud-based, real-time digital analytics platform, today
welcomes veteran digital-analytics marketer Olivier
Silvestre as VP of client success.
As the VP of client success at Anametrix, Olivier Silvestre will lead
the company’s efforts in ensuring clients drive
full business value with their marketing campaigns, including
lowering customer-acquisition costs, increasing customer retention,
predicting purchase patterns and accelerating customer lifetime value.
In the past quarter alone Anametrix has substantially expanded
contracts within its Fortune 1,000 client base and added several new
customers, such as Condé Nast, EvoFem and Yellow Pages Canada, and
Silvestre will build his department to support client needs.
Silvestre will oversee the Anametrix implementation and account
management teams, as well as data
scientists and other specialized experts in the professional
services team. Together, the client success teams enable marketers to
use the Anametrix marketing analytics solutions to meet their business
goals, and the teams curate best practices learned along the way.
His storied career in marketing analytics began in 1999 at
web-analytics pioneer WebSideStory, where he spent nine years helping
the company build value for its public offering and later sale to
Omniture (now Adobe). While there, he created the industry’s first
Conversion Optimization Program and led a team with a 100-percent
success rate helping clients increase their online revenue – some by
as much as 300 percent. After serving as WebSideStory’s director of
web analytics and optimization consulting, he co-founded Tealium, a
leading universal tag management company that has been profitable
since its inception. In 2011 he joined Certona Corp. as director of
revenue optimization, and he created methods, processes and thought
leadership to help clients make the most of their investments.
Silvestre holds a B.A. in electronics and an MBA from the
Conservatoire National des Arts et Metiers, one of the leading
business schools in France. He currently sits on Tealium’s board of
advisors and is the founder of VinoMatch, which blends his passion for
wine with his expertise in analytics to develop the first search
engine for wine by flavor.
Thorogood, CEO at Anametrix
“Our clients will soon discover how
fortunate they are to have an advocate as knowledgeable, passionate and
experienced as Olivier Silvestre! His pioneering work forging new
methods, processes and thought leadership for analytics and
marketing-campaign optimization for the largest companies in the world
will help our clients leverage the Anametrix platform to achieve
double-digit increases in their marketing results.”
Sterne, president of Target
Marketing and founder and chairman of the Digital
“Olivier was one of the first web analysts I
ever met. He has been laser-focused on marketing optimization ever since
and has helped hundreds of companies create significant competitive
Eisenberg, managing partner at Eisenberg
“Being a valuable analyst requires three major skills:
an understanding of the tools and data, background in the business
issues and being able to communicate the value of web analytics. Olivier
is a triple threat.”
Anametrix transforms marketing with digital analytics. We collect,
analyze, and make sense out of data across all marketing channels in
real time to enable marketers to discover new truths about customers,
prospects, and the market at large. Anametrix delivers 360-degree
visibility into business data to uncover new trends and hidden
correlations, explore new relationships, and deliver a bigger and more
predictable impact on revenue. Founded in 2010 by the trailblazing web
analytics team behind WebSideStory, Anametrix has headquarters in San
Diego, Calif. For more information, visit www.anametrix.com,
and our blog.
Anametrix is a trademark of Anametrix. Other company and product
names are trademarks of their respective owners.