Feb 20, 2013, 11:00am

The Visionaire Group, one of the world's leading innovators in digital marketing, today announced the launch of its new company identity, TVGla, unveiled last week with the roll-out of a completely redesigned interactive corporate website. The company has also moved into its new headquarters in the thriving Playa Vista area on the border of Marina Del Rey. With a diverse community ranging from Deutsch to Vevo, Google, Facebook and TMZ, TVGla’s new location is the prime real estate location for entertainment and creative companies. Simultaneously, TVGla was selected by My Dirty Jobs as its digital creative agency of record.

The now 18,000 square foot structure was designed by company CEO, Dimitry Ioffe, who sought to encourage creativity and enhance the group dynamic culture with the new state-of-the-art space. After a full redevelopment, the new offices feature a modernized aesthetic, a two-floor open plan layout, floor to ceiling glass walls providing clear views into the creative space and a mix of classic and contemporary art.

"Our new space represents who we are as a company – conceptual thinkers, creative, efficient, precise and focused,” said Ioffe, CEO of TVGla. "We have redefined the workplace to fit the collaborative culture that is driving our success and we encouraged our employees to take part in the design, featuring their artwork and quotes that fill our walls.”

The launch of the new company website epitomizes the company and connects its employees, clients and potential business partners by featuring TVGla’s trendsetting work with high profile brands including but not limited to, Showtime, Mattel, PepsiCo International, Universal Pictures, Paramount Pictures and Kia Motors. The design gives insight into the new creative space featuring images of the team that capture the essence of the company, a family dynamic built of conceptual and forward thinkers.

TVGla has also been retained as the digital AOR for the My Dirty Jobs household cleaning line, inspired by the Emmy®-nominated Discovery Channel series Dirty Jobs hosted by the undisputed CEO of dirt, Mike Rowe, to lead the creation and execution of its digital marketing initiatives. TVGla’s first order of business for Dirty Jobs is a brand awareness campaign dubbed “Mess Masters,” which will include online advertising, social media content creation and management, website redesign and media planning. The Dirty Jobs cleaning products are available at Walmart and Lowe’s nationwide locations; TVGla was retained by My Dirty Jobs to help expand their reach with a precise vision and sensibility to grow awareness and increase sales for the brand.

“TVGla is a great fit for My Dirty Jobs because of their creative, out-of-the-box approach within a very traditional vertical and their expertise in leveraging campaigns across all relevant digital and social marketing platforms,” said Dirty Jobs president and co-founder Adam Lerner. “We are confident in TVGla’s strategic capabilities and feel that they will help us expand our online reach to a wider audience and are very excited to activate their concepts in the market.”

Redefining the Creative Workplace

Capitalizing on the huge floor plates, TVGla now features a two-floor open layout encouraging an open stream of communication and brainstorming among employees. The modern work space features an outdoor garden oasis and an oversized communal kitchen promoting group collaboration sessions and creative exchange.

TVGla takes pride in their workplace and in encouraging a family dynamic. Quotes from employees can be seen as live artwork on the back walls, art created by the employees are prominently featured throughout the space, and a state-of-the-art video network has been installed to connect the TVGla team, highlighting employee work, company awards, Instagram photo feeds and calling out events happening around the city.

Drawing inspiration from the company’s roots in Los Angeles, each communal space and breakout room is now themed after iconic Hollywood locations including “Hollywood Bowl” with bench seating and a conference space with screening capabilities, “The Good Luck Bar,” a small bar in a communal breakout room, “Grauman’s Chinese Theatre” with a full projector and couch seating to watch movies and campaign videos and the “Polo Lounge,” a collaborative space with plenty of seating for team building and meetings themed after the iconic location.

About TVGla

TVGla is a digital marketing agency hell-bent on changing the landscape of our industry by setting trends, not following them. Our goal is to engage audiences with the right message, at the right time, in the right medium. We are a conceptual group of thinkers with digital in our DNA who execute with the best of ‘em. Building strong, collaborative relationships with our clients is our priority. From the desktop to the handheld, if it’s digital, we own it.

TVGla has pioneered campaigns for high profile clients including Showtime, Mattel, PepsiCo International, Universal Pictures, Paramount Pictures and Kia Motors to name a few.

For more information, please visit us at www.tvgla.com