- Briefing Room
- Consumer Engagement
- Commerce 3.0
Kaazing, pioneers of HTML5 WebSocket and the leading live web and mobile communication platform, today announced that its HTML5 Edition 3.5 is powering the real-time bidding, live chat, and live integrated audio of the online auction service Outbid.
Outbid is the next generation of online auctions for the web and mobile. It combines the theater and transparency of live event auctions with the best of what the web can offer, including accessibility, global reach, convenience, and compelling social and gaming interactivity. Similar to a live offline auction, Outbid recreates the traditional auction experience by combining an auctioneer chosen by the seller with bidders who meet in a lobby to mingle, review auction items, chat, and either join or simply watch as the action unfolds.
“We chose Kaazing because they pioneered HTML5 WebSocket,” said Bob Lee, Chief Product Officer, Outbid.com. “We were impressed with its customer base and enterprise-level features including security, emulation, API libraries, and more. We knew if we were to create a next-generation live auction experience, we needed next-generation software to support instant bidding, rapid transactions, and live chat. Kaazing was the ideal solution.”
Kaazing’s standards-based web communication platform is the only one of its kind to deliver dynamic data to and from web and mobile devices with enterprise-level security, scalability, and speed. The company’s recently released HMTL5 3.5 edition is an ideal solution for developers who want to build high-performance websites and apps using custom protocols.
“We are extremely excited to be partnering with Outbid.com to enable its live bidding and chat experiences,” said John Donnelly III, Executive Vice President of Sales, Marketing and Business Development, Kaazing. “This innovative leader is changing the way commerce is done on the web today, going beyond ‘transactional’ to a truly superior buying experience combining interactivity, gaming, social, and the thrill of outbidding your opponents. Our clients like Outbid have raised the bar when it comes to user experiences from real-time bidding, trading, monitoring, tracking, notifications, and gaming.”
Key features of the Kaazing HTML5 Edition 3.5 include:
Using Kaazing’s HTML5 Edition 3.5, Outbid.com was able to create a prototype in hours. After months of testing, Outbid.com found that Kaazing’s software delivered bid times many times faster than any other alternative, an essential advantage of the company’s next generation auction experience. The improved bid speed enabled by Kaazing helps Outbid.com offer maximum value for sellers and results in a significantly improved user experience for buyers.
Kaazing, founders of HTML5 WebSocket, offers the leading, standards-based live web communication platform to deliver the fastest, most secure and most reliable live data to and from the web and mobile devices. The high performance platform enables solutions that require massively scalable, instant data delivery—critical for real-time transactions, commerce, trading, voting, gaming and collaboration. Based in Mountain View, CA, Kaazing has offices in Europe, Asia, and Africa. Customers and partners include HSBC, BP, Informatica, TIBCO, and Global 1000 financial, ecommerce, transportation, healthcare and entertainment companies. Learn more at http://www.kaazing.com or blog.kaazing.com, and follow @Kaazing on Twitter.
Outbid is reinventing the online auction. By bringing the auction room online and adding unique and exciting social features, Outbid is enabling real auction action online and on mobile devices. Founded in Oakland in October 2011, Outbid is a privately held company with 21 full-time employees. Outbid was founded and is owned by NASDAQ-quoted Copart, Inc. (www.copart.com).