Feb 22, 2013, 9:00am

ArchetypeMe, the innovative content and community site that redefines personal search and personal brand through the lens of archetypes, announces the winners of its first-ever A-Type Awards. This being the season of Hollywood hits – and just in time for the Academy Awards coming up on Sunday – ArchetypeMe contributes to the excitement by granting awards that celebrate the archetypes at play in the year’s most noteworthy films.

To determine the A-Type Awards winners, thousands of ArchetypeMe users voted on their favorite nominee from twelve award categories whose criteria was not the traditional film-award fare, e.g. best movie, best actress, etc., but rather stand out films and performances true to the site’s archetypes, e.g. Best-Dressed Fashion Victim, Best Film with a Cause, etc. With the debut of the A-Type Awards, the ArchetypeMe community can now champion their personal picks for the year’s best films and performances.

And the ArchetypeMe A-Type Award winners are…   

Archetype:					Creative
Winner:					Anna Kendrick as Becca in “Pitch Perfect”
Award:					The Most Realistic Portrayal of a Musician
Archetype:					Athlete
Winner:					Jennifer Lawrence as Katniss Everdeen in “The Hunger Games”
Award:					Most Triumphant On-Screen Victory
Archetype:					Rebel
Winner:					Garrett Hedlund as Dean Moriarty in “On the Road”
Award:					Best On-Screen Outsider, Renegade & Non-Conformist
Archetype:					Caregiver
Winner:					Helen Hunt as Cheryl in “The Sessions”
Award:					Best On-Screen Provider
Archetype:					Visionary
Winner:					“The Hobbit: An Unexpected Journey”
Award:					Best Imaginary World
Archetype:					Spiritual
Winner:					“Life of Pi”
Award:					Most Transcendent Journey
Archetype:					Advocate
Winner:					“Promised Land”
Award:					Best Film with a Cause
Archetype:					Intellectual
Winner:					“The Turin Horse”
Award:					The Brainiest Movie of the Year
Archetype:					Fashionista
Winner:					Elizabeth Banks as Effie Trinket in “The Hunger Games”
Award:					Best-Dressed Fashion Victim
Archetype:					Queen/Executive
Winner:					Charlize Theron as Queen Ravenna in “Snow White and the Huntsman”
Award:					Most Scheming Queen
Archetype:					Gentleman
Winner:					Daniel Craig as James Bond in “Skyfall”
Award:					Best Man in Black Tie
Archetype:					King/Executive
Winner:					Bill Murray as Franklin Delano Roosevelt in “Hyde Park on Hudson”
Award:					Most Charismatic Leader

About ArchetypeMe

Archetypes, Inc.’s flagship entity, ArchetypeMe, is an innovative website that redefines ‘personal’ search and personal brand, recommendations, and curation through the lens of archetypes. A mix of original and curated content, social networking and trends, the website is a new online experience where consumers can learn more about themselves and their community in an entertaining and transformative way. Discover more at ArchetypeMe.com.