NCAA basketball fans have known for years that Buffalo Wild Wings® is
the best place to catch all of the action during NCAA® March Madness®.
Hot wings and cold beverages are the perfect accompaniment to tournament
excitement on big screens, and March has long been one of Buffalo Wild
Wings busiest times of the year. This year, a new ad campaign, mobile
and online game and a recently announced partnership with NCAA are all
part of Buffalo Wild Wings’ designation as “The Official Hangout of NCAA
In addition to the Super Bowl, post-season college basketball
tournaments mean big business for a company steeped in sports. During
the 2012 college tournaments, basketball fans at Buffalo Wild Wings ate
nearly 70 million traditional and boneless wings. With dozens of big
screen HDTVs, award-winning wings and signature sauces, and ice cold
drinks, Buffalo Wild Wings has become the place for sports fans to
gather with their friends to watch the games.
“There’s just so much energy around the NCAA Tournament,” said Kathy
Benning, Buffalo Wild Wings executive vice president for Global Brand
and Business Development. “We love that we’ve become the destination for
fans across the country to share in that excitement. With our social
atmosphere and every game on our wall-to-wall flat screen TVs, Buffalo
Wild Wings is the closest thing to the action on the court.”
New Ads Highlight Unseen Force Behind Sports
Long-time Buffalo Wild Wings fans will note that the new advertising
campaign features two ads with a nod to its past campaigns, which have
recently sparked attention due to in-game mishaps during the 2012
football season – a sprinkler incident in a Miami Dolphins game and the
power outage at the Super Bowl. Both were reminiscent of Buffalo Wild
Wings television commercials in which a Buffalo Wild Wings Team Member
extends the game by causing something to go awry on the field or on the
The 2013 Basketball campaign, debuting in the weeks leading up to
Selection Sunday™, takes that concept to the next level. Like the
company’s previous “Overtime” ads, this campaign – created by 22squared
out of Atlanta – taps into fans’ desire to make game-time at Buffalo
Wild Wings last as long as possible. Instead of sprinklers and power
outages, the new
TV spots feature Guests sending the game into “slow motion” and
another that adds games by extending the tournament to 256 teams – both
allowing for more wings, beer and sports at Buffalo Wild Wings.
“We’re always looking for new ways to bring that sports experience to
life in our restaurants,” Benning said. “This year, it was our TV spots
that seemed to come to life during games, most notably during the
biggest football game of the year, and our passionate fans were quick to
point out the coincidence. Our new TV spots are the next evolution of
that concept, and they are a key element of an overall campaign that we
hope will entertain our Guests and create a great March Madness
experience in our restaurants.”
The games will not only be on the big screens at Buffalo Wild Wings this
year, but also on the small screens with an online
and mobile pop-a-shot game that uses a new augmented reality technology
that enhances the game when played in our restaurants. Beginning Feb.
25, fans earn points each time they play based on shots made either on
the mobile app or by visiting http://www.buffalowildwings.com/bigshotchallenge/.
A leaderboard will reflect the top 100 scores. Each week, fans with the
top 50 scores will receive a $25 Buffalo Wild Wings gift card. At the
end of the promotional period (April 8, 2013), one lucky fan with the
most points will win a trip for four to the 2014 NCAA Men’s Final Four®
in Arlington, Texas.
About Buffalo Wild Wings
Buffalo Wild Wings, Inc., founded in 1982 and headquartered in
Minneapolis, is a growing owner, operator and franchisor of Buffalo Wild
Wings® restaurants featuring a variety of boldly flavored, made-to-order
menu items including its namesake Buffalo, New York-style chicken wings.
The Buffalo Wild Wings menu specializes in 20 mouth-watering signature
sauces and seasonings with flavor sensations ranging from Sweet BBQ™ to
Blazin’®. Guests enjoy a welcoming neighborhood atmosphere that includes
an extensive multi-media system for watching their favorite sporting
events. Buffalo Wild Wings is the recipient of hundreds of "Best Wings"
and "Best Sports Bar" awards from across the country. There are
currently 900 Buffalo Wild Wings locations across 49 states in the
United States, as well as in Canada.
To stay up-to-date on all the latest events and offers for sports fans
and wing lovers, like Buffalo Wild Wings on Facebook,
on Twitter and visit www.BuffaloWildWings.com.
NCAA, Final Four, Selection Sunday and March Madness are trademarks of
the National Collegiate Athletic Association.