- Briefing Room
- Consumer Engagement
- Commerce 3.0
First Data Corporation, a global leader in electronic commerce and payment processing, today announced they are working with Foursquare to extend their already-successful Foursquare Specials for Credit Cards program to now accept Visa and MasterCard, and most debit cards. Foursquare has integrated the First DataSM OfferWiseSM solution that seamlessly allows users to sync their card, and then swipe at a participating merchant location to redeem offers and receive automatic savings.
First Data merchants participating in the Foursquare Specials for Credit Cards program will now be able to drive measurable and incremental purchase volume through this expanded feature, offering secure, value-added, time-saving point-of-sale (POS) convenience. The OfferWise solution, which may be deployed off-the-shelf by merchants, allows for expedited implementation and requires no training for retail staff. The integrated, card-linked structure of the OfferWise solution combined with Foursquare Specials creates a friction-free POS experience for the consumer.
To redeem the Foursquare Specials, consumers simply connect their card of choice, check-in at participating First Data merchants, and pay for their purchase with their connected card. The discount is automatically sent back to their credit card or bank account and they'll be notified by Foursquare of the money they saved.
“We’re excited to be working with Foursquare to open up a new avenue of savings to Visa, MasterCard, and debit card holders and look forward to rolling out this expanded Foursquare feature to additional First Data merchants in the coming months,” said Dom Morea, SVP and division manager, Advanced Solutions and Innovation, First Data.
The First Data OfferWise solution is an open platform that dramatically simplifies the offer redemption process and creation of card-linked services for consumers and merchants. The OfferWise solution allows offer publishers or application developers to create electronic offers such as deals, eCoupons and loyalty programs that consumers can attach to one or more of a their payment cards or mobile wallet, thereby enabling streamlined and automatic redemption of the offer at the point of sale. OfferWise is designed to bridge the gap between online and offline shopping, and is one of the unique ways that First Data continues to innovate and deliver a truly universal commerce experience.
Around the world, every second of every day, First Data makes payment transactions secure, fast and easy for merchants, financial institutions and their customers. First Data leverages its vast product portfolio and expertise to drive customer revenue and profitability. Whether the choice of payment is by debit or credit card, gift card, check or mobile phone, online or at the checkout counter, First Data takes every opportunity to go beyond the transaction. More information about the company is available on FirstData.com as well as on Twitter, LinkedIn, Facebook and YouTube.
No related articles found.
Tuesday, December 10, 2013
Today's Top Stories