- Briefing Room
- Consumer Engagement
- Commerce 3.0
On January 1, 2013, girls everywhere will be inspired by Saige Copeland, American Girl’s 2013 Girl of the Year®. Saige is a spirited and imaginative young girl who loves painting and horseback riding at her grandma’s ranch in Albuquerque, New Mexico—the hot-air balloon capital of the world. When budget cuts take away art class at school and a horse she loves might be sold, Saige draws on her talents, mobilizes others, and takes action to improve the world around her. Saige’s collection is available for one year; the character comes to life with a beautiful 18-inch Saige™ doll featuring long auburn hair and an array of outfits and accessories, including a hot-air balloon and a posable horse. And, to extend the fun for girls, a new movie based on Saige’s stories will premiere in 2013 on DVD from Universal Studios Home Entertainment.
American Girl's 2013 Girl of the Year, Saige Copeland (Photo: Business Wire)
The 2013 Girl of the Year books, Saige and Saige Paints the Sky, written by Jessie Haas, introduce readers to a nine-year-old girl who sees life as an open canvas waiting to be filled with what inspires her most—art and horses. When these creative outlets become threatened, she’s driven to action. With a little imagination, confidence, and determination, Saige brings her family and friends together to raise money for an after-school arts program. The nonfiction section in the back of the Saige books features real girls who, like Saige, overcome obstacles and use their talents to make a difference in their communities.
To support Saige’s message of preserving arts programs in U.S. schools, American Girl is sponsoring a school grant contest and partnering with Americans for the Arts, the nation’s leading nonprofit organization for advancing the arts and arts education. American Girl’s “Shine On Now” charitable initiative will provide financial support to the organization's Arts Education Program, which provides arts education professionals with the information, materials, and resources they need to enrich student experiences with the arts.
To further engage girls, American Girl is introducing the following Saige-related initiatives:
On January 1, 2013, the Saige collection will be available through American Girl’s catalogue, at americangirl.com, and at all American Girl retail locations. To learn more about the Saige contests and promotions, go to americangirl.com/girloftheyear or American Girl’s Facebook page at facebook.com/americangirl. To request a free American Girl catalogue, call 1-800-845-0005.
About American Girl
American Girl Brands is a wholly owned subsidiary of Mattel, (NASDAQ:MAT, www.mattel.com), the world’s leading toy company. Since American Girl’s inception in 1986, the company has devoted its entire business to celebrating the potential of girls ages 3 to 12. American Girl encourages girls to dream, to grow, to aspire, to create, and to imagine through a wide range of engaging and insightful books, age-appropriate and educational products, and unforgettable experiences. In meeting its mission with a vigilant eye toward quality and service, American Girl has earned the loyal following of millions of girls and the praise and trust of parents and educators. To learn more about American Girl or to request a free catalogue, call 1-800-845-0005, or visit www.americangirl.com.
About Americans for the Arts
For more than 50 years, Americans for the Arts has led the national effort to ensure that every American has an opportunity to participate in and appreciate all forms of the arts. Championing the cause of the arts and arts education in communities across the country, the organization dedicates itself each year to providing programs that help foster an environment in which the arts can thrive and contribute to the creation of more livable communities; generate more resources to support arts and arts education; and build individual appreciation of the value of the arts. From their offices in Washington, D.C. and New York City, they proudly serve more than 150,000 members and stakeholders annually. Learn more at www.artsusa.org or by calling (202) 371-2830.