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Discover Financial Services today announced the national launch of Discover it TM, a no annual fee credit card which offers cardmembers the rewards and service for which the company is known, while providing a unique combination of features, benefits and an enhanced customer experience.
The new Discover it card comes in a modern blue metallic finish that resembles brushed steel, with the name and card number on the back of the card. (Photo: Business Wire)
The new card’s feature set delivers some of the best qualities that consumers have been asking for in a credit card and builds upon Discover’s leadership in rewards and customer service. Discover has long been known for developing innovative products and services that are relevant to consumers, and the company has ranked #1 in customer loyalty among credit cards for 16 years in a row, according to the 2012 Brand Keys Customer Loyalty Engagement Index Report.
“We believe that consumers want something different from a credit card company – something that addresses their specific needs, treats them fairly and gives them what they deserve,” said Roger Hochschild, president and chief operating officer at Discover. “This card is a natural extension of Discover’s ‘It Pays to Discover’ brand positioning and truly shows how Discover is looking to build a long-term relationship with its customers.”
New cardmembers will feel the difference the minute they receive the Discover it card. The card arrives via expedited delivery in a sleek and simple box. Inside, cardmembers will find a modern, metallic blue card that resembles brushed steel, with their name and card number on the back of the card.
Cardmembers can expect the best of what Discover offers and more with this new product, as the Discover it card promises to be:
Consumers or current cardmembers interested in learning more about Discover it may call 1-800-756-4336 or visit Discover.com.
*Offer for new cardmembers: APR for purchases and balance transfers: 10.99% - 19.99% variable based on availability and creditworthiness. Cash APR: 24.99% variable. Min. int. charge: $0.50. Cash fee: 5%, min. $10. Balance transfer fee: 3%. Rates as of 12/31/12.
Discover Financial Services (NYSE: DFS) is a direct banking and payment services company with one of the most recognized brands in U.S. financial services. Since its inception in 1986, the company has become one of the largest card issuers in the United States. The company operates the Discover card, America's cash rewards pioneer, and offers home loans, private student loans, personal loans, online savings accounts, certificates of deposit and money market accounts through its direct banking business. Its payment businesses consist of Discover Network, with millions of merchant and cash access locations; PULSE, one of the nation's leading ATM/debit networks; and Diners Club International, a global payments network with acceptance in more than 185 countries and territories. For more information, visit www.discoverfinancial.com.