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LivingSocial, the local marketplace to buy and share the best things to do in your city, today announced that experienced marketing executive Barry Judge has been appointed Chief Marketing Officer (CMO) for the company. Formerly, Judge served as Executive Vice President, Global Chief Marketing Officer for Best Buy, the world’s largest consumer electronics retailer, as well as a range of other senior marketing positions at Best Buy and other companies.
“Barry is a giant in the field of marketing, and his decision to join our leadership team is a tremendous vote of confidence in our vision and opportunity for success,” said LivingSocial CEO Tim O’Shaughnessy. “Barry helped one of the world’s largest retailers build a powerhouse online and mobile presence, and we’re confident he can help us extend our own leadership in the local commerce space. With his experience and strategic insight, Barry will help us reach millions of new consumers and businesses around the world.”
As CMO at LivingSocial, Judge will oversee all aspects of marketing for the company, including online and offline advertising, brand management, social media, and communications.
“No other company in the local commerce landscape combines LivingSocial’s broad reach, deep consumer and merchant relationships, and strong reputation,” added Judge. “My career has been spent inventing and reinventing great brands, and LivingSocial has a unique opportunity to build a new industry from scratch by helping millions of local customers discover and share the best things to do in their cities.“
Judge originally joined Best Buy in 1999 to help the company launch bestbuy.com, now one of the world’s leading online commerce destinations, and held a number of senior marketing positions at the company before being named CMO in 2008, a position he held until mid-2012.
Judge began his career at The Direct Marketing Group and has held positions ranging from marketing assistant to product group manager with Young & Rubicam, Coca Cola USA, The Quaker Oats Company and the Pillsbury Company. He also served as vice president of marketing for Caribou Coffee Company.
Judge serves on the boards of Total Wine & More, Owner IQ, and the Mobile Marketing Association. Judge has a bachelor’s degree from Brown University and a master’s degree in marketing from the J.L. Kellogg School at Northwestern University. He can be found on Twitter @barryjudge.
LivingSocial is the local marketplace to buy and share the best things to do in your city. With unique and diverse offerings each day, we inspire members to discover everything from weekend excursions to one-of-a kind events and experiences to exclusive gourmet dinners to family aquarium outings and more. We help local businesses grow by introducing them to high-quality new customers and give merchants the tools to make our members their regulars. Based in Washington, D.C., LivingSocial now has more than 70 million members around the world.